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Jaime Cooke

Female Founder Spotlight: Jaime Cooke

2 March 2021|Latest Posts, Meet the Successful Founder

IWD Inspirational Female Founder Spotlight: Jaime Cooke
IWD Inspirational Female Founder Spotlight: Jaime Cooke

SPN is the brainchild of Canadian native Jaime Cooke, former fashion guru turned fitness entrepreneur who after a horrific car accident in Ibiza turned to Pilates instead of surgery to help her body heal after extensive injuries left her bed ridden. Jaime created the Muks boot trend in the 00’s selling to celebrities like Kate Moss, Beyonce and Jennifer Lopez and gained her first stripes in building a successful brand. 

After transforming her body through Pilates, Jaime then went on to found Fitness + Wellness brand SPN, building two successful studios in Kent offering multiple fitness classes such as boxing, yoga, pilates and indoor cycling, cutting edge therapies such as CBD facials and Sonic sound therapy, a pop-up retail boutique bringing together a curated selection of uber cool, sustainable, International and British activewear, beauty and wellness brands alongside an in-studio café serving as the communities ‘go to’ health food hub. 

Despite the climate, the SPN group has grown in strength, adapting the business model to grow an equally strong digital presence, with an immersive online fitness and wellness platform, SPN+, addressing both physical and mental health alongside the soon to launch RDE club which is set to take on the vast and ever growing indoor cycling market and challenge competitors such as Peloton with highly accessible rates. The group has also laid down impressive plans for an expansive roll-out of 6 more studios over the next two years, benefiting from the shift in workplace fitness to home-based fitness for those looking in and around the area they live to find big city fitness offerings. 

What would you share to encourage other women to start their own business? 

If you feel there is a desire in the market for your idea due to your own personal experiences, chances are – there is. Most women are held back by the fear of failure, I always think it is better to try and fail than to not try at all. You never know where the journey will take you and you may just end up somewhere absolutely amazing and unexpected. 

What are your 5 top tips for entrepreneurial success?

1.  Never stray away from your core values as a business
2.  Do something you love
3.  Know your competitors, learn from them
4.  Surround yourself with a great team who understand your vision & want to grow with you
5.  Trust your gut, it is probably right

Who are your top 5 most inspirational women?

1.  Taryn Toomey, The Class
2.  Mira Mikati
3.  Rhian Stevenson, ex Psycle
4.  Gwenyth Paltrow, GOOP
5.  Madonna

What is your favourite inspirational quote?

“The Summit is what drives us, but the climb itself is what matters” – Conrad Anker

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