Mindset Help – How to Overcome Doubt & Move Forward Confidently
15 March 2021|Latest Posts, Psychology Many of us are entering 2021 with plans and goals for the year ahead that have been turned on their head by the Covid-19 pandemic and new lockdowns. When events arise such as this, it can be easy to blame yourself for not being prepared for what has happened, even […]
Wearing masks at work – haven’t we always of one kind or another?
10 March 2021|Latest Posts, Psychology By Thom Dennis, CEO at Serenity in Leadership. Wearing a mask has never been more important and is saving lives globally, but in business, at home and socially we already wear a number of masks according to the multiple roles that we play in modern day life, from lawyer to […]
Eight ways to overcome burnout if you are a CEO
10 March 2021|Latest Posts, Psychology By Ruth Cornish. It would be an understatement to say that the last year has been extraordinary. Least of all for CEOs who, without warning, were thrown by the spread of Covid-19. Amongst an endless list of tasks, keeping their businesses above water and ensuring the health of employees and customers […]
Associative learning for business branding and marketing
15 February 2020|Launching a business, Marketing, PR, Promotion, Psychology Have you heard of ‘associative learning’? If not then, very simply, this is the basis uponwhich people mentally connect things together. In the business world, we might want our customers to associate our company with a certain value or to associate our products with a certain […]
How can startups keep up morale in difficult times?
12 May 2020|Psychology For startups the threats created by the Covid-19 crisis may feel like their worst nightmare. Even tough-minded entrepreneurs may be feeling usually high levels of anxiety which can become a downward spiral. Given the realities of the lockdown period and the uncertainties of opening up the economy is very important that, as […]
Why female friendships in business are important for our self esteem
4 March 2021|Latest Posts, Psychology By Scarlett V Clark. On average, female friendships last 16 years, which is 6 years longer than the average romantic relationship, so it comes as no surprise that whether good or bad, friendships have a significant impact on mental health. Strong friendships between women avert loneliness and offer companionship, as well […]
Why coaches need a coherent personal brand
21 February 2021|Latest Posts, Marketing, PR, Promotion, Psychology By Jonny Cooper. Did you know that the average coaching revenue is less than $30K? That means that there are countless gifted and inspiring entrepreneurs out there earning this measly amount, in spite of all their talent and potential. But it’s not as simple as saying “woe is […]
What Causes Burn Out and How to Embrace it
8 November 2019|Latest Posts, Psychology I wonder, do we have to have a shock, some kind of adversity in life, to turn things around and have a better, more fulfilling life? Wouldn’t it be incredible if we could have enough self-awareness and control of our emotions, before we started out as entrepreneurs to ensure we […]
How can you establish trust in your business?
15 February 2020|Launching a business, Marketing, PR, Promotion, Psychology It’s widely acknowledged that trust is hugely important for businesses. This seems to hold for companies largeand small, and across all sectors. What is less clear, and not well understood, are the basic differences between trust and distrust and how these can be gained or lost. The philosophy of […]
How entrepreneurs can use technology to improve customer loyalty
15 February 2020|Launching a business, Marketing, PR, Promotion, Psychology By Animesh Ghosh, KornChain. There is clearly something about the idea of collecting points and gaining rewards in customer loyalty programmes that continues to be popular. As an illustration, 77% of the UK population belong to a loyalty programme, and nearly half of them believe their […]
