How to take your new brand from unknown start up to success
5 January 2021|Business Growth, Latest Posts, Launching a business By Craig Sams and William Fugard, co-founders of Gusto Organic drinks. How can you take your currently new, unknown food or drink brand, make an impact and perhaps succeed in breaking into the mainstream? When you don’t have a large corporate budget and other resources it may […]
How to Discover Your Brand’s Purpose
16 December 2020|Business Growth, Latest Posts, Launching a business, Marketing, PR, Promotion What’s your brand’s purpose? You’d be surprised how many companies I speak to don’t have an answer to this question. They tell me what their company does, and what makes their product or service better than the competition but that doesn’t really answer […]
How to respond to someone interested in buying your company
12 May 2020|Business Growth Part 2 in this series by author Ryan Floyd, founding Managing Director of Storm Ventures and host of the Ask a VC Youtube Channel’ . Over the last month, since Covid 19 really started to spread throughout the globe, the business world has been transformed and investments have slowed down dramatically. Lots of […]
How to Prevent your Business from Running Out of Money
7 December 2020|Crisis Management, Latest Posts, Money By Simon Smith. Profit is a fair indication of the success of a business. However, even the most profitable enterprises can fall into financial difficulty if they ignore their cash flow. This past year has put this into perspective where even hugely profitable organisations, such as airlines, tech giants […]
Guide to Creating a Successful Online Brand
1 February 2021|Business Growth, Latest Posts, Launching a business, Marketing, PR, Promotion Chanelle Segerius-Bruce, CEO of Segerius-Bruce Coaching teaches experienced service-based business owners, who desire to expand their vision and grow their business, how to build a stand-out personal brand and business online. With a career spanning 20-years, Chanelle works with successful entrepreneurs and business giving her […]
How brands and agencies can navigate the year ahead
By Jonathan Emmins, Founder of Amplify. As we navigate yet another national lockdown, now seems a good time to remind ourselves that it’s possible for brands and their marketing agencies to turn seemingly insurmountable limitations into opportunities. 2020 was a rollercoaster ride for us all. A big part of my agency’s remit is to create live […]
Understanding customer needs is essential in a pandemic
Erin Graybill is the CEO and Founder of Niré Beauty, the award-winning and cruelty-free makeup brush business. The Newcastle-based business launched in 2015 and has helped people to feel confident and explore the world of makeup. Here she shares how really understanding customer needs has helped her company weather the pandemic: “Before launching my business […]
Drink Startups -how to really boost your business this year
Richard Horwell, Brand Relations explores how drink startups can really boost their business this year. Soft drinks buyers do their range reviews in the first three months of the year; this is so that new brands are on the shelves after Easter ready for the Spring / Summer when consumers are craving delicious soft drinks. […]
Corporate to scaleup-how to help employees make the move
Karina Malhotra, managing director, Acumentice Health shares her thoughts and advice on how to help employees transition from corporate to scale-up. “There was a time when, if you jumped from a steady corporate job to a scale-up, you were considered something of a risk taker. A maverick. But in little over a decade all that has […]
Five things to try with your marketing
9 February 2021|Business Growth, Latest Posts, Launching a business, Marketing, PR, Promotion By Lis Anderson, Director, Ambitious PR. When it comes to marketing, 2020 made us adept at being agile and considered in our creativity. Whilst listening to your target audience and measuring the success of everything you do remain paramount, testing the waters of new […]
