Six key marketing goals for B2B businesses
9 September 2020|Business Growth, Latest Posts, Marketing, PR, Promotion B2B marketing is enjoying a renaissance. We’ve noticed our clients are increasingly willing to embrace creativity and innovation, support brand building with bigger budgets and – perhaps most importantly of all – take a long-term view of marketing rather than chasing short-term performance goals. More businesses […]
5 tips on how to be a productive business owner
4 September 2020|Business Growth, Latest Posts, Marketing, PR, Promotion, Psychology Being a business owner can be a constant wave of challenges and crises, but no one could have prepared for the COVID-19 pandemic. Thousands of businesses have been impacted by the pandemic, and it hasn’t discriminated against the big or small fish – with many […]
How entrepreneurs can use storytelling to make a message stick
15 February 2020|Business Growth, Launching a business, Marketing, PR, Promotion, Pitching Skills By Rebecca Pepper, Toastmasters International Entrepreneurs wanting their key messages to be remembered can learn useful lessons from my granddad. When I was a small child my granddad told me a drama-filled story culminating in moments of breath-taking excitement as he wrestled a […]
Many UK workers won’t be returning to work in an office again
30 June 2021|Crisis Management, Latest Posts Almost one fifth of UK workers do not intend to return to the office again post pandemic, largely due to ongoing concerns around infection control As employees across the UK are to set to embark on their return to the workplace following the easing of COVID-19 restrictions, new research […]
The business of beating back pain before it beats your business
30 June 2021|Crisis Management, Latest Posts, Psychology By Michael Furlong, Clinic Director, Balance Health Centre, Liverpool. You have a brilliant idea that will propel your new business into a lucrative new market … but the pen you need to write that idea down has fallen on the floor and you can’t bend down to pick it […]
How businesses can support employee’s digital health
30 June 2021|Crisis Management, Latest Posts, Psychology By Jonny Pelter. If you have any friends or colleagues who are doctors, you’ll know they get pestered with ad hoc questions from family and friends whenever a medical ailment crops up….“My knee hurts, what wrong with it?” or “Tom has a cough, what do I give him?” Having […]
How to Achieve an Equal Future in a Post-Covid-19 World
25 June 2021|Crisis Management, Eco & Ethics, Latest Posts Over the past year, as nearly every human and organisation was faced with extreme adversity and uncertainty, Preferred Hotels & Resorts approached the conversation surrounding diversity and gender equality head on, through an incredibly spirited dialogue with a diverse, global group of associates. The brand launched […]
What it’s really like to launch a rebrand during a pandemic
25 June 2021|Brand Story, Crisis Management, Latest Posts, Launching a business Gary Knight, CEO of audio social network, WOLF, shares his experiences and the lessons learned during the last year. When British audio social network app, WOLF (The World’s Online Festival) launched its rebrand last year, the business had no idea what was about to happen. Just […]
How to bring your teams back together after remote working
21 June 2021|Crisis Management, Latest Posts, Psychology By Craig Bulow, Corporate Away Days. Like most businesses large and small start-ups will have team members who have struggled with remote working and being on furlough. And some will be feeling apprehensive about the return to your workplace. In addition, some start-ups may be considering restructuring their […]
Managing Your Online Reputation – An Entrepreneurs Guide
10 June 2021|Crisis Management, Latest Posts, Psychology By Simon Wadsworth. Online reputation management is vital to your success in today’s ultra-connected world. When I launched online reputation management agency Igniyte back in 2009, the writing was on the wall. And over the years, the importance of maintaining a curated and careful professional and personal online […]
