How brands and agencies can navigate the year ahead
By Jonathan Emmins, Founder of Amplify. As we navigate yet another national lockdown, now seems a good time to remind ourselves that it’s possible for brands and their marketing agencies to turn seemingly insurmountable limitations into opportunities. 2020 was a rollercoaster ride for us all. A big part of my agency’s remit is to create live […]
Understanding customer needs is essential in a pandemic
Erin Graybill is the CEO and Founder of Niré Beauty, the award-winning and cruelty-free makeup brush business. The Newcastle-based business launched in 2015 and has helped people to feel confident and explore the world of makeup. Here she shares how really understanding customer needs has helped her company weather the pandemic: “Before launching my business […]
Drink Startups -how to really boost your business this year
Richard Horwell, Brand Relations explores how drink startups can really boost their business this year. Soft drinks buyers do their range reviews in the first three months of the year; this is so that new brands are on the shelves after Easter ready for the Spring / Summer when consumers are craving delicious soft drinks. […]
Corporate to scaleup-how to help employees make the move
Karina Malhotra, managing director, Acumentice Health shares her thoughts and advice on how to help employees transition from corporate to scale-up. “There was a time when, if you jumped from a steady corporate job to a scale-up, you were considered something of a risk taker. A maverick. But in little over a decade all that has […]
Scaling Up with The Right People
By Alex Gibbs. There are numerous ‘wisdom snippets’ that float around the internet on the topic of surrounding yourself with the right people for success. “You are the average of the five people you spend the most time with…If you hang around with five inspired people, you will become the sixth,” etc. Whilst these can read […]
How to build a brand that transcends from Fashion to Tech
11 February 2021|Business Growth, Latest Posts, Launching a business Hands up if you know the contents of your wardrobe? If you’re guilty of overbuying, underusing and not really valuing fashion. Find yourself buying online more and more, and swapping paper receipts for e-receipts? Perhaps you’ve sold unwanted items on resale platforms, labouring over the listing. Or maybe […]
Five things to try with your marketing
9 February 2021|Business Growth, Latest Posts, Launching a business, Marketing, PR, Promotion By Lis Anderson, Director, Ambitious PR. When it comes to marketing, 2020 made us adept at being agile and considered in our creativity. Whilst listening to your target audience and measuring the success of everything you do remain paramount, testing the waters of new […]
How to be a successful business speaker
8 February 2021|Business Growth, Latest Posts, Marketing, PR, Promotion, Pitching Skills, Psychology By Lyn Roseaman. As an entrepreneur and founder you are the driver of the business and also the voice of the business. To deliver a successful presentation or a speech, whether that’s via Zoom or in person, you need connection, change and confidence. […]
Five reasons you should use a PR agency
13 January 2021|Business Growth, Latest Posts, Launching a business, Marketing, PR, Promotion, Resources By Charlotte Nichols. There are lots of benefits to working with a PR agency, but where your company’s reputation is concerned, it has to be for the right reasons. Whether it’s a one-off helping hand or continued support, public relations companies can help […]
How to improve your brand’s digital presence
18 December 2020|Business Growth, Latest Posts, Marketing, PR, Promotion By Gayle Carpenter, Director of Creative Agency, Sparkloop. 2020 has been something of an economic sledgehammer and most businesses were not prepared for it. The pandemic has therefore damaged or destroyed companies globally in just a few short months. But there are ways of salvaging your business from […]
