How to allocate your ad spend across social media platforms
8 June 2021|Latest Posts, Marketing, PR, Promotion By Tim Hyde. It has never been more critical for your business to understand how to get the most out of your advertising budget. But advertising on social media platforms can feel like a minefield and getting your strategy wrong can be very damaging to your business. Getting […]
How to attract a wider audience on Instagram
7 June 2021|Latest Posts, Marketing, PR, Promotion When you put a lot of time, effort and energy into making your social media page the best it can be by creating ‘scroll stopping’ content, it can be disheartening when you don’t see results because you aren’t getting the reach you deserve. Below are 3 top tips […]
It’s Time for a Branding re-set – Getting Back to Basics
4 June 2021|Latest Posts, Marketing, PR, Promotion The Christmas ads are now a distant memory but what we learned from them in the 2020 line up was that brands were, more than ever, vying for consumer attention at the end of what was a brutal year for business. What was clear in all of these […]
What makes a winning marketing video?
3 June 2021|Latest Posts, Marketing, PR, Promotion By Harvey Woods, Digital Designer at creative agency PMW. No one can deny that videos make an impact — almost 5 billion videos are watched on YouTube every single day. Whether it’s posted on Snapchat, Facebook, YouTube or Twitter, the content you need to be creating to market […]
How to boost your company’s SEO without appointing an agency
26 April 2021|Latest Posts, Marketing, PR, Promotion With the cost per click on Google Adwords seemingly always on the increase, it’s essential to target organic traffic by ranking highly for relevant searches. Although SEO can be a laborious process and therefore can be expensive, a lot can be done by business owners themselves. There are […]
Find your small group of champions and the rest will follow
25 April 2021|Latest Posts, Launching a business, Marketing, PR, Promotion By Sascha Gianella. How to grow your community is a question asked by many entrepreneurs as they begin their business journey. Followers, likes, comments, reposts is common vocabulary today that is bandied about and it is easy to get caught up in the figures. So many […]
How to start planning or reviewing your content strategy
25 April 2021|Latest Posts, Marketing, PR, Promotion Why do you need a content strategy in the first place and why is how you plan that content an important part of that strategy? ‘Strategy is no longer optional’ says the Social Media industry, and never has this been more true and it applies to every aspect […]
How to build customer excitement ahead of launching your business
25 April 2021|Latest Posts, Launching a business, Marketing, PR, Promotion For any entrepreneur or founder just starting out, the most challenging and nerve-racking time can be identifying the best time to launch your business, especially in the current climate. As any business leader knows, obscurity is often the biggest concern facing brands. Ultimately, if your […]
Content creation:why brands need to relearn the art of repetition
21 March 2021|Latest Posts, Marketing, PR, Promotion Have you ever looked at your content and thought ‘Am I repeating myself? Will this captivate or bore my audience?’. If so, do not worry, you are not alone. All writers who are passionate about their content sometimes feel as though they are beating the same drum over […]
Why now’s the time to build a strong personal brand
18 March 2021|Latest Posts, Marketing, PR, Promotion The biggest marketing trend that we’ve seen throughout 2020 is the drive to build a strong personal brand. Customers are becoming savvy to the ethics and ethos of the businesses that they are buying from. They are being more discerning in their choices driven by the desire to […]
