How to set a marketing budget
11 June 2021|Latest Posts, Marketing, PR, Promotion If you are looking to carry out a marketing campaign it is important to have a clear budget, which is realistic and affordable. Often budgets assigned to marketing are either a complete guess with no thought behind the amount allocated or are optimistically low, where someone believes or […]
Raising brand awareness through PR
10 June 2021|Latest Posts, Marketing, PR, Promotion If you’re an entrepreneur or business founder looking to boost your brand, one of the first ports of call should be a PR agency. After all, while you may be an expert in what you do, a carefully-crafted PR campaign can work wonders for spreading the word and exposing […]
How To Optimise Your Mobile Website Design
9 June 2021|Latest Posts, Marketing, PR, Promotion Mobile users will account for the bulk of website traffic in 2021. With this in mind, it’s important to make sure your company’s website is mobile-friendly. When developing your mobile site, there are a few things to keep in mind that will enhance the user experience: Navigation. When designing […]
How Start-Ups can Improve Their Core Web Vitals
9 June 2021|Latest Posts, Marketing, PR, Promotion From June 2021, Google will start judging a website based on a new set of performance metrics called Core Web Vitals. This initiative is focused around user experience and will become part of Google’s ranking algorithm. Core Web Vitals are a set of metrics used to measure the […]
Find your small group of champions and the rest will follow
25 April 2021|Latest Posts, Launching a business, Marketing, PR, Promotion By Sascha Gianella. How to grow your community is a question asked by many entrepreneurs as they begin their business journey. Followers, likes, comments, reposts is common vocabulary today that is bandied about and it is easy to get caught up in the figures. So many […]
How to start planning or reviewing your content strategy
25 April 2021|Latest Posts, Marketing, PR, Promotion Why do you need a content strategy in the first place and why is how you plan that content an important part of that strategy? ‘Strategy is no longer optional’ says the Social Media industry, and never has this been more true and it applies to every aspect […]
How to build customer excitement ahead of launching your business
25 April 2021|Latest Posts, Launching a business, Marketing, PR, Promotion For any entrepreneur or founder just starting out, the most challenging and nerve-racking time can be identifying the best time to launch your business, especially in the current climate. As any business leader knows, obscurity is often the biggest concern facing brands. Ultimately, if your […]
Content creation:why brands need to relearn the art of repetition
21 March 2021|Latest Posts, Marketing, PR, Promotion Have you ever looked at your content and thought ‘Am I repeating myself? Will this captivate or bore my audience?’. If so, do not worry, you are not alone. All writers who are passionate about their content sometimes feel as though they are beating the same drum over […]
Why now’s the time to build a strong personal brand
18 March 2021|Latest Posts, Marketing, PR, Promotion The biggest marketing trend that we’ve seen throughout 2020 is the drive to build a strong personal brand. Customers are becoming savvy to the ethics and ethos of the businesses that they are buying from. They are being more discerning in their choices driven by the desire to […]
How to improve your content strategy to ensure startup success
17 May 2021|Latest Posts, Launching a business, Marketing, PR, Promotion By Timo Virtanen, CEO & Co-founder, React & Share. Trustworthy content has never been more important for startup businesses, as only 1% of Brits believe everything they read online Our recent research collected by the team at React & Share showcases the search habits of consumers online in 2020/21. […]
