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Digital PR: How to do it well

In the world of business and marketing, much is said about ‘digital PR’ but what actually is it, why is it so important and can you do it yourself? PR Director at Sussex-based creative marketing agency PMW, Gina Hollands, gives us the low-down on what all the fuss is about. What is digital PR? Digital PR […]

Digital Marketing: Should it be a priority for your start up?

By Sarah Green co founder of F&G Funnel Mechanics.   We love working with start-ups, the enthusiasm and passion is hard to beat.  Often the first thing they share with us about their marketing plans is that they want to focus all their budget on digital marketing.   ‘We want a digital marketing strategy’ they cry, ‘We must have […]

Digital Marketing – How to Find New Customers

By David Holmes.  For independent tradespeople, finding new customers and strengthening their professional network is the key to continued and sustainable growth. One of the most effective ways to do this in 2021 is to improving your business’ online presence. A business’ online presence is absolutely essential. Why? Because when a homeowner has a problem with […]

Creating a marketing strategy for your business

Whether you’re starting a new business or have an existing one, creating a marketing strategy is essential if you want your business to be successful. Business owners who opt to take a haphazard approach to marketing rather than a planned one, end up with far from optimal results and often find themselves hemorrhaging money.  Creating […]

Content creation: Why brands need to relearn the art of repetition

Have you ever looked at your content and thought ‘Am I repeating myself? Will this captivate or bore my audience?’. If so, do not worry, you are not alone. All writers who are passionate about their content sometimes feel as though they are beating the same drum over and over again. That is why it […]

Choosing a good spokesperson – a COVID lesson in comms

By Kelly Marshall-Hill. Choosing a spokesperson that can convey your message to the media with clarity, credibility and impact is critical. And amid the fast-moving COVID pandemic, the UK rise in prominence of Jonathan Van-Tam is a case in point. The Deputy Medical Officer is now known as JVT, with the Guardian naming him ‘the leading light of […]

Business Goals vs Business Purpose – Combine Them for Success

Look at the following Business Purpose Statements – which brands do these belong to? To bring inspiration and innovation to every athlete in the world (and everybody is an athlete). To empower creative exploration and self-expression  Build the best product, cause no  unnecessary harm, use business to inspire and implement solutions to the environmental crisis.  […]

Building consumer confidence with e-commerce operations

By Abigail Brodie, Vice President Sales, DHL Express. There is no doubt that this last year has been an extremely challenging time for many small businesses, with almost constant change and an unprecedented number of obstacles to navigate. However, there has been some opportunity amidst the upheaval particularly for those businesses with an e-commerce presence, and […]

Build, Connect & Repeat:How to Evolve Your Digital Brand Presence

By Gayle Carpenter, Director of Creative Agency, Sparkloop.   2020 has been something of an economic sledgehammer and most businesses were not prepared for it. The pandemic has therefore damaged or destroyed companies globally in just a few short months.  But there are ways of salvaging your business from the wreckage if you are prepared to pivot […]

Brand You: 4 Ways to Boost Your Personal Brand

By Angelica Malin.  Looking to boost your personal brand as an entrepreneur in 2021? Personal brand can be a great way to raise the profile of your work, connect with new audiences and deepen your relationship with your customer base – it’s a cost-free way to do your own marketing and create momentum behind your work. […]