4 March 2021|Latest Posts, Meet the Successful Founder
Jasmin Harsono is an intuitive wellness guide, writer, author, speaker, contributor and brand advisor who fuses the synergies of modern life, conscious living and ancient practices to support and inspire others to tap into their truth, power, and potential. Her work is featured in Forbes and the Evening Standard plus more and she is recommended by Goop and Women’s Health. Jasmin’s debut and best selling book Self Reiki published by DK is out now.
She is the founder of Emerald and Tiger a conscious lifestyle brand and platform promoting positive awareness through a vibrant connection to body, mind and spirit. Emerald and Tiger curate wellness programmes for corporate wellbeing and brand activations.
Breathe Love, the sister company of Emerald and Tiger launched 2021, a community-based platform that features people and brands who breathe love in their community, sharing interviews, events and a directory of those featured.
What would you love to share to encourage other women to start their own company?
The best guidance I can offer is to just start. You may make mistakes along the way but that is all part of the process. If it is something that you are truly passionate about and you have a feeling deep in your gut that this is what you want to be doing, then just get going. There is always help out there so do reach out for support.
What are your top 5 tips for entrepreneurial success?
Love what you. This will make such a difference when working on your business and for your customers or clients buying your product or service.
What is your why? Understanding why you are starting your business will help you build the foundations of your business.
Businesses work well when there is a story behind the brand or person. This may be linked to your why, but it is more about your personal story.
Who will your business support? Who is your customer base and how can you support them? Connect with them, do your research and find out their needs and wants. Listening to your customer will guarantee customer loyalty and trust.
It is important to consider sustainability and environmental impacts when starting a business. How does your business support these areas, even if you are small? It all counts.
Who are the 5 women who inspire you the most?
Mother (had a business) and sister currently runs a business called The Right Project.
What is your favourite saying/inspirational quote?
“You can only become truly accomplished at something you love. Don’t make money your goal. Instead pursue the things you love doing, and then do them so well that people can’t take their eyes off of you.” — Maya Angelou
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