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Misty Reich

Female Founder Spotlight: Misty Reich

7 March 2021|Latest Posts, Meet the Successful Founder

IWD Inspirational Female Founder Spotlight: Misty Reich
IWD Inspirational Female Founder Spotlight: Misty Reich

Misty Reich is a leading business woman and executive coach who has spent much of her working life travelling, Misty’s latest venture is 35Thousand, a digital compendium of information, advice and support to help women thrive and not just survive in their lives and careers. With plans to launch a beauty and wellness focused product range – the result of 2 years of clinical research and expert formulation designed with the modern female business traveller in mind, 35Thousand is very much inspired by Misty’s career, her experiences and daily challenges of life on the road. 

After an MBA from the University of Dallas led Misty into the world of corporate human resources she spent more than 20 years as an executive in wireless telecoms and global food retail industries, most recently, as managing director for KFC in central and eastern Europe, running the brand’s business across 23 countries. But Misty’s life has never been exclusively boardroom brinkmanship and executive travel: a busy home with husband, 2 children and 35 head of cattle on the family hobby ranch in Austin, Texas means that she has constantly juggled roles, frequently from a distance of thousands of miles, in an attempt to have a more blended life. Ultimately, the pull between those two worlds is what led to Misty establishing her executive coaching business, focusing on CEO and C-Suite executives with an emphasis on leadership impact, organisational strategy, talent management and culture development. 

She believes in the power of culture to drive results, building capability in leaders and is an avid supporter of all matters pertaining to women in leadership, dedicating significant time to the mentorship of emerging female talent. Misty also currently serves as Advisory Board member to Imperial College Business School Weekend MBA program, Heart Brands UK Limited and JMA Group Limited and is an advisory board member for Crafthouse Cocktails, a premium ready-to-drink cocktail brand based in the US. Misty divides her time between Austin, Texas and London. 

What would you love to share with other women wanting to start their own business?

Building something that you really care about is a white knuckle ride; most people don’t have the stomach for it, but don’t let that deter you.  You can do hard things. You can weather the storms and pivot. You can look way out ahead and up close. You can think about tomorrow and execute today.  You can be patient and persistent at the same time (or at least gracefully bounce between the two:)).  Start small, but please start!  We need you to do this because a world with more women dreaming, building, creating and leading is going to be a better world for all of us!

What are your top 5 tips for entrepreneurial success?

Dream big! Make a 1 page mind map with everything you could possibly hope this could become.

Know WHO you are creating this for and don’t shy away from a niche audience-1000 REAL fans beats 1 million InstaLikes.

Be crystal clear about WHY this is going to matter to the people you are doing it for.

Hire THE BEST people you can as soon as you can.

Surround yourself with people who believe in you, will speak the truth to you, and cheer you on! Oh, and HAVE FUN!

Who are the 5 women who inspire you the most?

Sara Blakely 

Chalene Johnson

Brene Brown

Bobbi Brown

Ruth Bader Ginsburg

What are your favourite inspirational quotes?

“She must find a boat and sail in it.  No guarantee of shore. Only a conviction that what she wanted could exist, if she dared find it.” Jeanette Winterson

“Remember not to care about the things you don’t care about” Cleo Wade

“You will be too much for some people, those aren’t your people.” Glennon Doyle

“When a child is learning to walk and falls down 50 times, he doesn’t stop and think, “ this really isn’t for me.” Unknown

“Don’t let your ice cream melt while you are counting someone else’s sprinkles.” Akilah Hughes

“I didn’t come this far to only come this far” Jesse Itzler

Website & Socials


Instagram – @mistyreich @35thousand