Georgia Austin is a female entrepreneur originally from Bourne End, Buckinghamshire, now residing in Brazil. Having always had a penchant for writing and entrepreneurship, she left her full-time copywriting position at Sweaty Betty in December 2019 in pursuit of fulfilling her dream as a freelancer.
Georgia’s first freelance role involved outreach on LinkedIn for a US-based company, and she picked up some ad-hoc writing work for a British content agency to continue learning the nuances of sales copywriting. In April 2020, she came across freelancing marketplace, Fiverr, where she quickly scaled her business to over $50,000 per month – at the age of only 23 years. After seeing the sheer number of clients who demanded her copywriting services, Georgia made the jump to launching her own agency, Wizard of Content, to offer her clients a more bespoke service, outside the Fiverr platform.
Can you tell us a little about your background and the company?
In March 2021, I founded my own copywriting agency Wizard of Content. We offer SEO copywriting services such as website content for home pages, about us pages, our services, why us pages, e-commerce product descriptions, Amazon listings, and blog writing. Clients choose to work with us either on a one-off basis or alternatively purchase a monthly content package to power up their content marketing output.
How did the idea come to you for the company?
After freelancing on Fiverr for over a year, I wanted to open up a secondary source of income where I didn’t rely on anyone else to funnel in my leads. Starting my own content agency seemed like the perfect fit –– I knew who my customers were, where to find them, and most importantly I knew their pain points. Today, my team is made up of over 30 freelance content Wizards!
How did you achieve awareness?
Word of mouth referrals played a huge role in our success, however, we also find clients on LinkedIn and through a number of other tools handled by our sales team.
How have you been able to gain funding and grow?
We’ve not received any funding to date, though investment is absolutely something we plan to visit towards the end of the year to scale operations and secure a wider reach.
What are the key successes?
Being able to provide effective SEO content to business owners across the globe, while simultaneously supporting the global freelance community. Our writers work with brands of all shapes and sizes –– in every industry under the sun. We take the time to get to know each individual client and their unique copywriting needs, whether it’s to drive conversions, boost search engine rankings, or become the thought leader in their market through educational content –– we do it all.
What were/are the challenges and how have you overcome these?
Two things: keeping up with the consistent stream of projects and delivering them in a timely manner, and also hiring the right people. Especially at the start of WoC, it took me some time to find freelancers whose writing style was suitable for each content type. I ended up changing the strategy and hiring specialist writers for individual topics –– i.e. tech, construction, finance, beauty, fitness, and so on. Luckily, it’s paid off! Not only do clients want writers who have knowledge in their specific niche, but they also want people who are truly passionate about what they are building.
What are your plans now/for the future?
It sounds a little cliché, but I’m on a mission to make Wizard of Content a million-dollar company. Currently, our strategy is to source clients who need ongoing content –– such as blogs and product descriptions –– and deliver outstanding SEO content in unmatched timeframes. As our client base grows, so will our freelance community –– which is great considering that an increasing percentage of the workforce are turning to freelance work, either as side hustles or full-time!
What would you like to share with others to encourage them to start their own entrepreneurship journey?
People always think they need a list of 10 clients to be able to ‘make it’ as a freelancer. That’s not true. You really only need one or two clients on monthly retainers to start your journey and live comfortably –– I started with one, which paid me $1200 a month. So if you’re still at your 9-5 and contemplating the switch, I recommend offering your services as a side hustle until you’re set with one, two, or three happy clients, before opening up your calendar and onboarding new ones. Once you’re out there, they come faster than you think!
Can you share your top 5-10 tips for entrepreneurial success?
Throw yourself in the deep end. You learn more than you ever would at a big company.
Accept change, and roll with it. No day is the same, and you’ll learn a lot along the way.
Set clear goals. Just like your employees need to know what your North Star is, so do you!
Find your niche, and master it. It’s much better than being average in several.
Love what you do. Enjoy monetizing your passion!
Who are the 5 people who inspire you the most?
Alexandra Fasulo –– if you know Fiverr, you know Alex. She was kind enough to give me some incredible advice at the beginning of my freelance career, whether it’s from her TikTok or in DMs. Plus, I thought I had a good work ethic –– but hers is on a whole other level.
My Dad. Another cliché moment, but my Dad is a hugely successful businessman and I am proud to have inherited my work ethic from him. He has helped guide me along the way of owning and growing a business.
Gary Vee. From hard work to hustle and legacy, Gary gives invaluable advice on digital marketing, entrepreneurship and helping others with their personal and professional struggles. Hugely admirable individual.
Grace Beverly. I’ve followed Grace for a while and I’m enormously inspired by her business acumen. She’s also a young entrepreneur like myself, of a similar age –– and I just admire her success so much.
Tarja Stephens. Tarja and I connected early on in my Fiverr days, and I helped write content for her business consulting company Kaunis. Tarja was an incredible help early on in my freelance career, she was there to give me advice and help me make my next move.
What are your favourite inspirational /motivational quotes?
“Do, or do not. There is no ‘try’” –– Yoda
“Show me the money” –– Rod Tidwell
What are your social handles and website links so our readers can connect with you?
Instagram – @georgiaemilyaustin
LinkedIn – www.linkedin.com/in/georgia-austin-176a921b5
Are there any offers you’d like to offer TSF readers?
10% off any monthly content package with Wizard of Content