As with so many great challenger brands, Nourish started out as the dietary ruminations of a future founder keen to improve her own eating habits as someone who’d suffered from a lot of gut health issues in her youth. Having adjusted her own diet during her 20s, it dawned on Ineke Nugteren that there was a lack of quality snacking to accommodate similarly affected consumers. Most of the leading functional snacks had an added protein leaning providing Nourish with the opportunity to bring something very distinct to the shelves.
What began as a blog and a commitment to produce snacks that empowered consumers to make healthier choices and enjoy a healthy relationship with food quickly snowballed into something altogether bigger.
“My starting point was to establish a well-balanced range of minimally processed, permissible treats that were gluten and dairy free and devoid of refined sugars. With so many added protein propositions jostling for attention, I decided instead to support good gut and hormonal health by getting behind those of us who struggle with debilitating blood sugar imbalances, poor digestion and energy spikes.
Much of the range is organic, but not all, because whilst it’s fantastic to showcase organic goodies in a more ‘everyday accessible light,’ our primary motive was to only source ingredients from trusted UK co-operatives and never dabble in seed oils, cheap grains or lazy fillers.”
Nourish, unlike a number of its functional snacking peers isn’t yet another cereal or date-based offering with Ineke and her team keen to bring something a little different to the healthy but indulgent debate.
“Our hero ingredient throughout the range is the unheralded coconut, a trusted source of fibre, manganese, selenium, iron and potassium, whose nutritional persona ties in effortlessly with our wider vision of being functional yet flavourful, indulgent yet healthy”’
Today, this Surrey-based business that launched towards the back end of 2015, champions a far-reaching range of sublime bites that encompass high fibre brownies, coconut macaroons & bites, matcha cookies and chilled dessert bars which come in a mix of compostable and recyclable planet-friendly packaging.
Interestingly, as a growing business that’s remained steadfast in its determination to shape its own destiny, Nourish manufactures the lion’s share of its range, which means it is beholden to no-one in terms of innovation initiatives, production deadlines or raw material sourcing.
Health was the primary consideration for 31.1% of snackers in 2025, a number that has grown every year since COVID.
Nourish’s award-winning snacking offer has a predominant female leaning, albeit an expanding male demographic, targeting anyone with an active interest in improved wellbeing through food.
“As a trained nurse who initially specialised in intensive care, being a disruptor brand CEO was never on my early ‘to do’ list when I started out. However, as time went by and I broadened my skillset to encompass respiratory health, travel medicine and perhaps most importantly nutrition and wellbeing; the seed of a disruptive business started to take shape.”
Nourish’s broader vision is disrupting the snack market with a fresh, clean approach to snacking, using instantly recognisable ingredients that encourages snacking without stressing. Our appeal is diverse attracting in equal measure everyone from health food wholesalers and health food retail chains, through to supermarkets, top tier airlines, Amazon and even premium organic grocery delivery operations like Abel & Cole.
Nourish is also a keen participant of the BuyWomenBuilt movement, a proud female founder collective tasked with providing mutual collaboration in a business world where female business founders remain hugely disadvantaged
According to latest BWB stats, the UK’s rate of female entrepreneurship is 30% lower than other developed nations. This uncomfortable gap is costing our economy an estimated £250 billion in lost output.
Another distinctive point of difference for Nourish versus a majority of its fine snacking peers is an ambitious strand of ‘Caring Capitalism,’ with 10% of the business’s net profits committed to the Water for Good charity, a positive by-product of the time Ineke spent working in an African orphanage.
Export is also a growing priority for a business that has historically prioritised domestic sales. In 2025 Nourish exhibited with the Food & Drink Exporter’s Association (FDEA) at the British pavilion, which resulted in successful export forays to Switzerland, Ireland and The Middle East. Today, healthier snacking is a global movement and Nourish is as well placed as anyone to take advantage of this thriving food trend.
“Naturally, as an ambitious business owner you are never completely content. There are a number of key International markets we’d very much like to be part of, foodservice, vending and hospitality opportunities remain largely untapped and all manner of discerning coffee chains, bakeries and sandwich bars that would benefit from a Nourish presence. That said, healthier living consumption has never been more pertinent and today we’re a young business pushing against an increasingly open door!”
Visit Nourish on Amazon UK
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