How entrepreneurs can use storytelling to make a message stick
15 February 2020|Business Growth, Launching a business, Marketing, PR, Promotion, Pitching Skills By Rebecca Pepper, Toastmasters International Entrepreneurs wanting their key messages to be remembered can learn useful lessons from my granddad. When I was a small child my granddad told me a drama-filled story culminating in moments of breath-taking excitement as he wrestled a […]
Many UK workers won’t be returning to work in an office again
30 June 2021|Crisis Management, Latest Posts Almost one fifth of UK workers do not intend to return to the office again post pandemic, largely due to ongoing concerns around infection control As employees across the UK are to set to embark on their return to the workplace following the easing of COVID-19 restrictions, new research […]
The business of beating back pain before it beats your business
30 June 2021|Crisis Management, Latest Posts, Psychology By Michael Furlong, Clinic Director, Balance Health Centre, Liverpool. You have a brilliant idea that will propel your new business into a lucrative new market … but the pen you need to write that idea down has fallen on the floor and you can’t bend down to pick it […]
How businesses can support employee’s digital health
30 June 2021|Crisis Management, Latest Posts, Psychology By Jonny Pelter. If you have any friends or colleagues who are doctors, you’ll know they get pestered with ad hoc questions from family and friends whenever a medical ailment crops up….“My knee hurts, what wrong with it?” or “Tom has a cough, what do I give him?” Having […]
How to Achieve an Equal Future in a Post-Covid-19 World
25 June 2021|Crisis Management, Eco & Ethics, Latest Posts Over the past year, as nearly every human and organisation was faced with extreme adversity and uncertainty, Preferred Hotels & Resorts approached the conversation surrounding diversity and gender equality head on, through an incredibly spirited dialogue with a diverse, global group of associates. The brand launched […]
What it’s really like to launch a rebrand during a pandemic
25 June 2021|Brand Story, Crisis Management, Latest Posts, Launching a business Gary Knight, CEO of audio social network, WOLF, shares his experiences and the lessons learned during the last year. When British audio social network app, WOLF (The World’s Online Festival) launched its rebrand last year, the business had no idea what was about to happen. Just […]
Business strategy during COVID-19 and the need to pivot
4 June 2021|Crisis Management, Latest Posts Ercan Demiralay, Partner at Wellers, explains the shift in mindset required by founders to pave the way through financial uncertainty. During times of financial uncertainty, it may seem strange to talk about business strategy. Instead, you may be thinking about battening down the hatches and hoping to weather the storm, […]
Creating a Cybersecurity Risk Assessment
4 June 2021|Crisis Management, Latest Posts, Legals & Compliance Most businesses will complete regular risk assessments as standard practice. They’re crucial to reducing the threat of financial or reputational loss and give you an overview of the high-risk areas you must address. One type of risk analysis that is critical but sometimes overlooked is a […]
Benefits of virtual events to kickstart post-pandemic recovery
28 May 2021|Crisis Management, Latest Posts, Marketing, PR, Promotion By Toby Lewis, CEO at Live Group. COVID-19 has fundamentally changed the way that businesses and brands have been engaging with their audiences. Lockdown restrictions have increasingly turned marketing strategies digital – indeed, mobile ad spend alone in Q2 2020 had risen by 71% over Q2 2019.[1]However, […]
Setting up a Spa Business in Challenging Times
20 May 2021|Crisis Management, Latest Posts, Launching a business North Wales has a major wellbeing boost with the arrival of the recently opened Wave Garden Spa, a new £1.25m 650 square metre luxury destination spa. Located within the grounds of the Adventure Parc Snowdonia in the Conwy Valley – an award-winning adventure resort which is home […]
