What makes a winning marketing video?
3 June 2021|Latest Posts, Marketing, PR, Promotion By Harvey Woods, Digital Designer at creative agency PMW. No one can deny that videos make an impact — almost 5 billion videos are watched on YouTube every single day. Whether it’s posted on Snapchat, Facebook, YouTube or Twitter, the content you need to be creating to market […]
Why Account Based Marketing isn’t just for the big guys
27 June 2021|Latest Posts, Marketing, PR, Promotion By Helen Brown, co-founder of Seeblue Marketing. For as long as I can remember, account based marketing – the process of one to one marketing – has always been assumed as a marketing discipline that only the multi-nationals of the world should use. It’s discussed as a B2B marketing […]
How to develop a marketing strategy
22 June 2021|Latest Posts, Launching a business, Marketing, PR, Promotion Marketing is like an iceberg. The bit you see above the water is the marketing tactics, whilst below the water is the marketing strategy and deeper still the insight and diagnosis. Quite often, businesses focus entirely on what you see above the water and almost […]
How to set a marketing budget
11 June 2021|Latest Posts, Marketing, PR, Promotion If you are looking to carry out a marketing campaign it is important to have a clear budget, which is realistic and affordable. Often budgets assigned to marketing are either a complete guess with no thought behind the amount allocated or are optimistically low, where someone believes or […]
Raising brand awareness through PR
10 June 2021|Latest Posts, Marketing, PR, Promotion If you’re an entrepreneur or business founder looking to boost your brand, one of the first ports of call should be a PR agency. After all, while you may be an expert in what you do, a carefully-crafted PR campaign can work wonders for spreading the word and exposing […]
How To Optimise Your Mobile Website Design
9 June 2021|Latest Posts, Marketing, PR, Promotion Mobile users will account for the bulk of website traffic in 2021. With this in mind, it’s important to make sure your company’s website is mobile-friendly. When developing your mobile site, there are a few things to keep in mind that will enhance the user experience: Navigation. When designing […]
How Start-Ups can Improve Their Core Web Vitals
9 June 2021|Latest Posts, Marketing, PR, Promotion From June 2021, Google will start judging a website based on a new set of performance metrics called Core Web Vitals. This initiative is focused around user experience and will become part of Google’s ranking algorithm. Core Web Vitals are a set of metrics used to measure the […]
Writing great web content: Show not tell
4 May 2021|Latest Posts, Marketing, PR, Promotion By Joe Friedlein. In his most commonly repeated quote, Chekhov said, “Don’t tell me the moon is shining. Show me the glint of light on broken glass.” Whilst Chekhov was commenting at the turn of the twentieth century, ‘show not tell’ is a literary technique that can also be applied […]
The Power of Digital Storytelling
28 April 2021|Latest Posts, Marketing, PR, Promotion By Peter Jones. As an entrepreneur, I think we saw the worst and best of humanity last year. Despite the panic buying, political point scoring and ugly protests, we learnt the power of kindness and compassion. Lockdown gave us the chance to reflect, try something different and take a […]
The top marketing trends of the year so far
28 April 2021|Latest Posts, Marketing, PR, Promotion By Charlotte Holmes. Despite the rollout of the coronavirus vaccine providing some much-needed hope for pandemic recovery, 2021 is already proving to be another volatile year for marketers. Business’ abilities to capitalise on emerging marketing opportunities could be make or break, so keeping an eye on the latest trends will […]
