Five common PR mistakes to avoid
26 April 2021|Latest Posts, Marketing, PR, Promotion By Lis Anderson, Director, AMBITIOUS PR . The PR industry continues to go from strength to strength with a steady 5% growth in 2020 and the five years previous to that. This demonstrates that organisations recognise the value that communications play in their overall business strategy. Consumer research has shown that 48% see […]
How to boost your company’s SEO without appointing an agency
26 April 2021|Latest Posts, Marketing, PR, Promotion With the cost per click on Google Adwords seemingly always on the increase, it’s essential to target organic traffic by ranking highly for relevant searches. Although SEO can be a laborious process and therefore can be expensive, a lot can be done by business owners themselves. There are […]
Find your small group of champions and the rest will follow
25 April 2021|Latest Posts, Launching a business, Marketing, PR, Promotion By Sascha Gianella. How to grow your community is a question asked by many entrepreneurs as they begin their business journey. Followers, likes, comments, reposts is common vocabulary today that is bandied about and it is easy to get caught up in the figures. So many […]
How to start planning or reviewing your content strategy
25 April 2021|Latest Posts, Marketing, PR, Promotion Why do you need a content strategy in the first place and why is how you plan that content an important part of that strategy? ‘Strategy is no longer optional’ says the Social Media industry, and never has this been more true and it applies to every aspect […]
How to build customer excitement ahead of launching your business
25 April 2021|Latest Posts, Launching a business, Marketing, PR, Promotion For any entrepreneur or founder just starting out, the most challenging and nerve-racking time can be identifying the best time to launch your business, especially in the current climate. As any business leader knows, obscurity is often the biggest concern facing brands. Ultimately, if your […]
Content creation:why brands need to relearn the art of repetition
21 March 2021|Latest Posts, Marketing, PR, Promotion Have you ever looked at your content and thought ‘Am I repeating myself? Will this captivate or bore my audience?’. If so, do not worry, you are not alone. All writers who are passionate about their content sometimes feel as though they are beating the same drum over […]
Why now’s the time to build a strong personal brand
18 March 2021|Latest Posts, Marketing, PR, Promotion The biggest marketing trend that we’ve seen throughout 2020 is the drive to build a strong personal brand. Customers are becoming savvy to the ethics and ethos of the businesses that they are buying from. They are being more discerning in their choices driven by the desire to […]
How to improve your content strategy to ensure startup success
17 May 2021|Latest Posts, Launching a business, Marketing, PR, Promotion By Timo Virtanen, CEO & Co-founder, React & Share. Trustworthy content has never been more important for startup businesses, as only 1% of Brits believe everything they read online Our recent research collected by the team at React & Share showcases the search habits of consumers online in 2020/21. […]
Five Ways to Boost Your Customer Engagement
16 March 2021|Business Growth, Latest Posts, Marketing, PR, Promotion By Amy Robinson. There’s no denying that the Covid-19 pandemic has disrupted the way we do business here in the UK. Many companies were forced to close their doors and either shut up shop entirely for the duration of lockdown or try to move their operations […]
Top B2B Marketing Trends for 2021
15 March 2021|Latest Posts, Marketing, PR, Promotion It’s fair to say that in 2020, our lives and livelihoods were challenged to such an extent that it’s difficult to know what’s in store for this year. We work with b2b and b2c brands across a wide spectrum of industries and each one has been impacted to […]