Brand You: 4 Ways to Boost Your Personal Brand
10 February 2021|Latest Posts, Launching a business, Marketing, PR, Promotion By Angelica Malin. Looking to boost your personal brand as an entrepreneur in 2021? Personal brand can be a great way to raise the profile of your work, connect with new audiences and deepen your relationship with your customer base – it’s a cost-free way to […]
How to Create an Effective Social Media Strategy for 2021
8 February 2021|Latest Posts, Marketing, PR, Promotion 2020 was the year that rocked global business and has potentially, brought on a new era of commerce, from the way a business is run to the way that consumers shop and pay. It was a year that saw 84% of people shopping online as shops closed and […]
The importance of company branding and how to market it
29 January 2021|Latest Posts, Launching a business, Marketing, PR, Promotion By Luigi Pannozzo, MD of event specialists Gazeboshop. It’s no secret that branding is important. With so much competition in today’s economy, consumers are spoilt for choice when it comes to deciding where to spend their money. Many factors play a part in their decision making, […]
How to Kick Start PR for Your Start Up
22 January 2021|Latest Posts, Launching a business, Marketing, PR, Promotion, Resources By Joanna Dodd of the Rochester PR Group. As a startup, you’ve got loads of goals, problems and opportunities to think about, but carve out some time for some PR that will help raise your profile and your business grow. Understand what PR is Firstly, […]
How to Launch a Successful Podcast: Ten Top Tips
21 January 2021|Latest Posts, Marketing, PR, Promotion There is a real increasing thirst for audio content over the past year or so… everyone wants to hang out at the newest, coolest venue in town…Clubhouse the new audio only social media platform, lost of people are launching podcasts – including the royals Meghan and Harry…. Audio […]
How To Get Your PR Toolkit Together
19 January 2021|Latest Posts, Launching a business, Marketing, PR, Promotion, Resources By Siena Clarke, Director and Founder of The Brand Whisperer. Since the start of the first (don’t remind me) UK lockdown, challenges for brands in the retail space have taken a very different shape. Consumers are now asking ‘what are you doing for others?’ just […]
Five reasons you should use a PR agency
13 January 2021|Business Growth, Latest Posts, Launching a business, Marketing, PR, Promotion, Resources By Charlotte Nichols. There are lots of benefits to working with a PR agency, but where your company’s reputation is concerned, it has to be for the right reasons. Whether it’s a one-off helping hand or continued support, public relations companies can help […]
Digital Marketing: Should it be a priority for your start up?
4 January 2021|Latest Posts, Launching a business, Marketing, PR, Promotion By Sarah Green co founder of F&G Funnel Mechanics. We love working with start-ups, the enthusiasm and passion is hard to beat. Often the first thing they share with us about their marketing plans is that they want to focus all their budget on digital marketing. ‘We […]
How to create lead-generating content
10 December 2020|Latest Posts, Marketing, PR, Promotion, Resources By Louise Burke. If you don’t communicate with your target audience with relevant content, they won’t hear you, see you or ever buy from you. When I say content, I mean everything you say or share with them. Content is powerful when created correctly. According to recent research 70 […]
Where is social going? What’s next for influencers?
9 December 2020|Latest Posts, Marketing, PR, Promotion By Dan Gable. Over the past few years, the term influencer has blown up and it’s clear that influencer marketing is here to stay. But what’s next for the influencer in an increasingly oversaturated market? It’s important firstly to clarify what we mean by the term ‘influencer’. The term […]
