How to Keep Your Remote Working Team Happy and Connected
17 July 2020|Latest Posts, Psychology Many entrepreneurs had to move rapidly to get their team and themselves working from home when lockdown started. And, as quickly as we settle into this new way of running our businesses, things are changing again. Some homeworking team members will now be returning to the workplace, at least for […]
How to build resilience & adaptability in our ‘new normal’
30 May 2020|Psychology By Sarah Lewis, C.Psychol., Appreciating Change. As aspects of the lockdown start to loosen it does not mean that our business and personal lives can go back to normal. Instead, as entrepreneurs we need to think of ourselves as moving forward in to a new normal. This means running our businesses with the ongoing presence of […]
4 key things entrepreneurs need to know about leadership
12 May 2020|Psychology When you start a business are likely to be very involved with your product or service, gaining investment and setting up your business structure. But how much thought are you giving to your leadership role and how you will handle becoming a leader? Leading a new business gives you the opportunity to […]
How our animal intelligence can help entrepreneurs during Covid19
12 May 2020|Crisis Management, Psychology By Rosie Tomkins, author of ‘N-stinctive’. Right now entrepreneurs are having to deal with the major shock that Nature has given us. Covid19 and the lockdown may be making even the most optimistic entrepreneurs feel somewhat anxious and out of control. You may also be feeling caged as you work remotely and […]
PR the non-pushy way
21 July 2021|Latest Posts, Marketing, PR, Promotion How to get visible without the ‘ick’ – taking a holistic approach with the media to up level your brand on your terms. By Sarah Lloyd, PR Alchemist. People often ask me if there is a secret sauce to getting yourself out there in the press. I wouldn’t […]
The Ingenuity of Using Product Sampling as a Marketing Tool
19 July 2021|Latest Posts, Marketing, PR, Promotion Not only do product sampling marketing campaigns provide immediate value, but they also have a long-lasting impact on sales. Alternative strategies, such as coupon campaigns, tend to only be trackable for two to four months until the coupon expires. With sampling, consumers are given the opportunity to experience […]
How to grow your brand’s Instagram profile
9 July 2021|Latest Posts, Marketing, PR, Promotion Businesses often rely on Instagram and social media to grow their client base and encourage sales. Remember, social media, similarly to your website, is the window into your business, think of it as your shop front. It can be easy to get stuck in a rut on social […]
How to boost your sales funnel with PR
1 July 2021|Business Growth, Latest Posts, Marketing, PR, Promotion Lis Anderson, director, AMBITIOUS PR. In the traditional sense, a marketing approach is usually used to drive sales and a PR strategy is used to build and maintain a positive reputation for a company. The PRCA[1] states that PR is “all about the way organisations communicate with […]
How to market your business – when you HATE social media
30 June 2021|Latest Posts, Marketing, PR, Promotion Read any guide on the best way to market your business and you’re bound to find social media high up the list — and sometimes, the only thing on the list. But what if the thought of all this posting, sharing, liking, boosting, engaging, following and whatnot else […]
Why Account Based Marketing isn’t just for the big guys
27 June 2021|Latest Posts, Marketing, PR, Promotion By Helen Brown, co-founder of Seeblue Marketing. For as long as I can remember, account based marketing – the process of one to one marketing – has always been assumed as a marketing discipline that only the multi-nationals of the world should use. It’s discussed as a B2B marketing […]
