5 March 2021|Latest Posts, Meet the Successful Founder
Alexandra Pluthero, founder of Wear My Freedom, launched her elegant yet comfortable underwear company in June 2020 and despite the national lockdown, sold over 2,500 bras in the first few months. The 28 year old has disrupted the notoriously challenging and increasingly problematic lingerie market, battling sexist designs and a lack of innovation in the industry. Wear My Freedom debuted its game-changing Freedom Bra last year to huge acclaim – a non-wired bra for D+ sizes that provides unrivalled support and comfort compared to high street competitors. Now Wear My Freedom has increased the amount of sizes available from 22 to 54 sizes, something her customers have been thrilled to hear. Demand for the products has been high due to the vast majority of us working from home and realising suffering uncomfortable bras was something we no longer had to do.
What would you love to share to encourage other women to start their own business?
Do it! Be smart, be realistic, do research, take risks, put yourself out there and don’t underestimate the power of connections. If you’re thinking of starting a business, you’re in for a ride! It’s hugely challenging but can be immensely rewarding and you’ll learn a lot. Starting might feel like an overwhelming task but if you have an idea that you feel strongly about I would always advise to go for it. Start with what you know and keep putting one foot in front of the other – before long you’ll look back and be shocked at how far you’ve come.
What are your 5 top tips for entrepreneurial success?
- Just keep putting one foot in front of the other.
- Get good at taking advice.
- Make friends and grow your circle! Network is invaluable.
- Trust your instincts, ignore it can be costly!
- Don’t be proud! Always ask for help, most people are more than willing to give it, and you might have just saved yourself a week’s work.
Who are the 5 women who inspire you the most?
- Sara Blakely
- Serena Williams
- Michelle Obama
- Maya Angelou
- Jacinda Ardern
What is your favourite saying/inspirational quote
Done is better than perfect
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