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Fiona Wylie

Female Founder Spotlight: Fiona Wylie

6 March 2021|Latest Posts, Meet the Successful Founder

IWD Inspirational Female Founders Spotlight: Fiona Wylie
IWD Inspirational Female Founders Spotlight: Fiona Wylie

After rising through the ranks to become Marketing Director at Royal Caribbean, and having two children, Fiona Wylie spotted an opportunity and Brand Champions was born. Fiona’s passion is to inspire and educate brands, whilst also inspiring her young children to be the best they can be by showing them that any barrier to success can be broken down. 

What would you love to share with other women to encourage them to start their own business?

Don’t be afraid, it’s easy to think it’s too big a step to start your own business but if you’re selling what you love and what you’re good at, there’s nothing to be afraid of. You will always have a support network, there are so many people out there who will want you to do well and have experience or ideas they will share. 

What are your 5 top tips for entrepreneurial success?

Know your audience- by targeting the right people, you are able to focus on their needs and help solve their problems in a smart and efficient way.

Keep your content on target- You want to be able to gain trust from your network. Make it your goal to reach your audience on a more personal level, providing an insight and useful information, instead of constant generic content. 

Boost your social media content- take time to work out how each platform works and which social media posts would be the best to promote. Paid advertisements and boosted posts can be very helpful in increasing your audience and engagement.

Have a review monitoring process in place- this can be beneficial to both potential customers, as well as providing feedback to help improve your product or service.

Offer giveaways and discounts- as a low risk, high reward for the consumer, giveaways are a great way to gain and keep new customers. Reward people for their loyalty to your product or service.

Who are the 5 women who inspire you the most?

Sophia Durrani

Nicky Hoyland

Vicky Silverthorn from youneedavicky

Christina Matula- my friend & author

Bella- my daughter

What is your favourite inspirational quote?

 “Love what you do.”

Website & Socials


Instagram- @thebrandchampions

LinkedIn- Fiona Wylie  and  The Brand Champions (London) Ltd.