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Geeta Sidhu-Robb

Female Founder Spotlight: Geeta Sidhu-Robb

4 March 2021|Latest Posts, Meet the Successful Founder

IWD International Female Founders Spotlight: Geeta Sidhu-Robb
IWD International Female Founders Spotlight: Geeta Sidhu-Robb

Geeta first qualified as a corporate lawyer in her 20s but, together with her former husband, soon set up a property investment firm that made a fortune from London’s real estate boom. But in 2002, everything changed. The firm was placed into administration, with debts totalling more than £2 million. Around the same time, Geeta was trying to manage her son’s severe food allergies, eczema, asthma and anaphylaxis. Doctors believed that drugs were the only solution to control his conditions, but Geeta quickly learnt how to provide a nutritious, balanced and safe diet for him, and for her whole family. Keen to share her knowledge with others, her son became the driving force that inspired her to change her career and retrain as a food technician and nutritionist. And so Nosh Detox was born. 

Geeta’s holistic focus on non-pasteurised juice diets and detoxes, tailored nutritional food plans, vitamin drips, allergy-free foods and organic produce led to the growth of the UK’s first-ever home detoxification and weight-loss food and juice delivery service. 

Celebrity fans of her products and services include Gwyneth Paltrow, Georgia May Jagger, Madonna, Stella McCartney and Cara Delevingne. Geeta also provides Wellness Coaching and Corporate Performance Coaching to help professional women make confident life choices they can implement day-to-day and improve not only their health and well-being but also their mindsets and relationships. 

What would you love to share to encourage other women to start their own business?

“Setting up your own business is an incredibly inspiring process for women. My business has helped me become more confident and actually own my successes. I knew that I had made it happen and that was an incredible boost to me. It’s also a journey in personal growth. Every step you take to learn something, build something in the business and then implement it comes from inside you. That meant that I had to keep seeing where I was getting in my way, where I wasn’t trusting in myself and really where I was playing too small. I never understood what joy it would bring me to set up, build and grow my own business. It’s also proven to be a massive inspiration for my children. My youngest daughter set up her own business selling vintage clothes from when she turned 17 and now has a savings account she created herself and knows how to make a profit and loss account. Something I learnt way past the age of 40!”

What are your top tips 5 tips for entrepreneurial success?

There is no such thing as failure. That was a test that showed you the right direction to grow in.

Define your own version of success and stick to it. Don’t buy into someone else’s.

Pivot constantly until you find your niche.

Know your customer incredibly well. Then give them what they want.

Understand your cash flow, it keeps you feeling safe and happy.

Who are the 5 women who inspire you the most?

Kris Jenner

Margaret Thatcher

Marianne Williamson

Oprah Winfrey

Alexandria Ocasio-Cortez

What is your favourite saying/inspirational quote?

Change is inevitable, suffering is optional.
Turnover is vanity, profit is sanity.
If nobody gives you a space at the table, bring your own chair. 

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