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Jenny Stanley

Female Founder Spotlight: Jenny Stanley

3 March 2021|Latest Posts, Meet the Successful Founder

IWD Inspirational Female Founders Spotlight: Jenny Stanley
IWD Inspirational Female Founders Spotlight: Jenny Stanley

Jenny Stanley is Founder and Managing Director of Appetite Creative. She has over 20 years experience international sales management across the media, advertising and creative technology industries. Founder of multi award-winning creative technology studio Appetite Creative, her mission is to lead creative technology in digital advertising.

Prior to launching Appetite Creative in 2015, Jenny began her career at Microsoft as a senior member of the sales team, she then moved to UTarget and Oddcast leading business development. Latterly, she was sales director at EyeWonder/Mediamind and European commercial director at Adform.

An innovative and dynamic leader, in 2017 Jenny also founded Women’s networking group, FemmeNiche bringing together, supporting and inspiring women from all backgrounds and industries. She is also an experienced judge for numerous leading industry awards and a respected authority on creative digital, brand solutions, advertising technology and effectiveness.

What would you love to share to encourage other women to start their own business?

“When I started my business my back was really against the wall. I was in another country (Spain), no family around, with a language I couldn’t speak well, a single mother to a toddler and a woman. The odds were stacked against me. It was then that I realised I just had to keep going, and I found an inner strength that I hadn’t really experienced before. Even when all of the cards seem stacked against you, if you believe in yourself, you can make great things happen. 

We, as women, are much stronger than the media will lead us to believe. There are wonderful women who want to help others succeed find those, seek them out and they will be your comfort, advisors and strength in the really hard times. The biggest lesson I learnt is to dig deep and keep going. It’s those who push through the barriers that reap the rewards.”

IWD Inspirational Female Founders Spotlight: Jenny Stanley
IWD Inspirational Female Founders Spotlight: Jenny Stanley

What are your top 5 tips for entrepreneurial success?

1. Believe in yourself

2. Find good people to support you when the going gets tough

3. Face your fears and get on with it

4. Learn from your mistakes

5. Do everything with 100% heart and soul

Who are the 5 women who inspire you the most?

Michelle Obama – I love her strength and can-do attitude

Brene Brown – Her views on the value of honest vulnerable conversations are fascinating

I also have some fantastic friends and supporters from fellow female founders – conversations with them are always inspiring!

Victoria Usher, Founder and CEO, Ginger May 

Katie Atkinson, Founder, The Runway Media

Julia Smith, Founder and Managing Director, The Digital Voice

 What is your favourite saying/inspirational quote?

“Don’t be pushed around by the fears in your mind. Be led by the dreams in your heart.”

Roy T. Bennett, The Light in the Heart

IWD Inspirational Female Founders Spotlight: Jenny Stanley
IWD Inspirational Female Founders Spotlight: Jenny Stanley

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