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Jo Salter

Female Founder Spotlight: Jo Salter

6 March 2021|Latest Posts, Meet the Successful Founder

IWD Inspirational Female Founders Spotlight: Jo Salter
IWD Inspirational Female Founders Spotlight: Jo Salter

Jo Salter founded awarding winning ethical brand Where Does It Come From? in 2013 which has established ethical, transparent supply chains in India and Africa. With its goal to create ‘Kind Clothes that Tell Tales’ following no-compromise ethics and sustainability criteria, the brand has been featured in major press and magazines including Forbes.  Where Does It Come From? is a truly innovative brand – the first in the UK (and maybe wider afield!) to add a code to garments so customers can trace the entire creation story.  In 2020 the brand was included in the Social Enterprise UK roll of honour and Jo was included in a list of 100 women in social enterprise showing covid who’s boss (run by Natwest/Pioneers Post.)

What would you love to share to encourage other women to start their own company?

For women considering starting their own company I’d say go for it!  If you have an idea that you’re passionate about then you owe it to yourself to give it a go.  There’s plenty of help out there if you look for it – organisations that will help you set up and learn about the mechanics of running a business.  You just need the passion and resilience to set your business goals and cope with the inevitable ups and downs.  It’s exhilarating!  Final tip – don’t take too much notice of people who leave you feeling inadequate, however kindly it is meant.  It’s your journey, only you can live it.

What are your 5 top tips for entrepreneurial success?

1.  Whatever it is, be passionate about it

2.  Look out for organisations that will help you for free

3.  Don’t under-price yourself

4.  Build a relationship with your customers

5.  Remember to keep looking back to see how far you’ve come

IWD Inspirational Female Founders Spotlight: Jo Salter
IWD Inspirational Female Founders Spotlight: Jo Salter

Who are the 5 women who inspire you the most?

Anita Roddick

Safia Minney

Malala Yousafzai

Marie Curie

My Mum

What is your favourite saying/inspirational quote?

‘Be the change you want to see in the world’ Gandhi

Website & Socials

Twitter @WhereDoesItCome @salter_jo

Facebook @wheredoesitcome @ethicalbusinessbuddy

Instagram @where_does_it_come @ethicalbusinessbuddy

Website www.wheredoesitcomefrom.co.uk