5 March 2021|Latest Posts, Meet the Successful Founder
With a fifteen-year career in the wellness industry, Lucy Blyth has spent the last decade at the helm of energyDOTS – a start-up business that she co-founded in response to her daughter’s request for a mobile phone. A passionate health advocate, personal trainer and nutritionist, the Mum of three has devoted her career to being at the forefront of the health and wellbeing industry. Now a leading expert in EMF protection, for the past decade Lucy has built up an extensive knowledge of the growing issue and the measures needed to counteract the problem. Regularly speaking about at events and conferences.
What would you love to share to encourage other women to start their own business?
If you’re even thinking about starting your own company then you have a dream. Your dream is your goal. As with any journey you need to take the first step. Starting a company feels more like a leap than a step. There is fear, there are doubts, real-life needs i.e. can I pay the bills? But as one of the top brands in the world, Nike says – and they have nailed it – Just Do It. It’s not a dress rehearsal. Just do it to me means do it right. Be organised, be authentic, be realistic. Write down your goals. Write down your road map. Do you need investment? Can you grow organically? What expertise do you need? Every endeavour is a team effort. If you hold the vision what skills do you have and what skills do you need to bring in? Despite our distance from one another, I feel the world is in some ways more collaborative. Please consider asking for help. You may be quite surprised at how supportive people – especially women can be. Many are open to sharing their wisdom, experience and possibly contacts. No-one is going to pay your bills but they may give you insight and the ability to grow faster.
What are your top 5 tips for entrepreneurial success?
Commit to your vision – be true to yourself.
Be brave, be different and at the same time be prepared to be flexible.
Who are the 5 women who inspire them the most?
My mum – Her mantra was to get up and get on. Its probably why I like Nike’s tag line so much. But she always tempered this with “do as you would be done by”. I feel it is important that business is ethical and that we offer products or services that can enhance people’s lives. We have always reflected this with our customer service and will go out of our way to ensure customers are happy.
To be tenacious. Dame Margot Fonteyn – often called the best Ballerina of all time. As a ballet lover and student, I was incredibly honoured and beyond excited to receive my degree Durham University from Honorary Vice-Chancellor Dame Margot Fonteyn. In her speech to us in Summer 1989, she told us that tenacity was the driver for success. She had seen talent and ambition but that in her experience and opinion tenacity is the key.
To work from the heart. Princess Diana – her impact on the world speaks for itself. I admire her determination to step outside the convention, to break the mould and bring her unique skills to the fore to help others wherever she could.
To strive for perfection. Nadia Comaneci – in 1976 she scored the first perfect 10 at 14 years old and won 5 Olympic Gold Medals. Nothing less than perfection was good enough.
To learn, let go and relearn. My daughter Sophie. We think we have found a way but times change and the goalposts keep moving. My daughter has taught me to adapt, revisit, revise and reinvent. Her generation moves in the moment and we need to do the same.
What is your favourite saying/inspirational quote?
In the words of Nike – Just Do It