5 March 2021|Latest Posts, Meet the Successful Founder
Multi-award winning PR entrepreneur Rosie Davies-Smith is the founder of the UK’s first affordable PR platform dedicated to giving product-based businesses all of the tools, confidence and contacts they need to DIY their own PR from just £53 /mo. PR Dispatch was created in 2017 as an affordable alternative to support the thousands of independent UK brands who simply can’t afford the excessive costs of a traditional PR agency. Rosie used her 10-year experience running award-winning PR Agency LFA to teach brands the secrets of PR. The success of PR Dispatch has been recognised in our awards which include Female Startup of the Year, Small Business 100 2020 and Rosie’s 2019 award for Top PR Advisor. Rosie gave birth to her daughter, Sloane, in February 2020, just days after hosting a PR workshop on stage at a national trade show. But thanks to a global pandemic, with a 3 week old Sloane in a sling, Rosie adapted fast in order to raise her baby and assist her team with a full platform overhaul. Rosie is determined to keep growing her businesses and her family with her second child due in Spring 2021.
What would you love to share to encourage other women to start their own business?
As someone who has no A levels and was told that my dyslexia would affect my career, the best decision I ever made was to start my own company. I took my earning potential and success into my own hands and with so little to lose, I had no fear of failure. I started working for myself at aged 21 and started my first business at 23. Yes, there have been tough days but it’s rewarding, exciting, every day is different and most importantly I’ve been able to create the life I want. After many years of hard work, in 2020 I was able to get a mortgage and purchase my first house using company profits – something I never thought possible. I had my first baby in 2020 too – I didn’t get the maternity leave that everyone else gets but I was and still am able to work around her and I felt stimulated working alongside looking after a baby. I’ve made the company completely online so myself and the team can work from anywhere in the world. We’re not stuck to one place. Running your own business means you can make all of these choices and create a work-life balance that works for you.
What are your top 5 tips for entrepreneurial success?
Niche yourself and become an expert in your field.
Look after your wellness and mental health – it’s important so you can keep going.
Invest in your team. With the right encouragement and development, they will drive your business forwards.
Don’t fill your day by ‘being busy’. Get a VA, an accountant and other help as soon as you can so you can focus on driving the business forwards instead of answering emails.
Every six months take a step back from the business and a full week off. Read some books. I promise when your mind is clear, your best ideas will come.
Who are the 5 women who inspire you the most?
Sharmadean Reid – founder of Wah Nails and Beauty Stack.
Whitney Wolfe – Herd founder of Tinder and Bumble and signed her billion-dollar IPO for bumble with a baby on her hip.
Amanda Perry – founder of Ecom Group hub and such a fountain of knowledge for small businesses.
Activist Gina Martin.
Abi Omole – creative director and CEO of a number of companies and one of my favourite people in the fashion and lifestyle industry.
Their favourite saying/inspirational quote
Being all things to all people is a recipe for mediocrity.
Website and socials
Company Instagram: prdispatch