If you are one of the millions who love the Great British Bake Off GBBO, and are rather a dab hand in the kitchen, putting yourself forward as a contestant for the next series could be the kick start to a successful and lucrative empire.
The top 24 Bake Off contestants could earn an estimated £13.8k from sponsored posts on Instagram – and that’s just the start.
A report was created by taking a seed list of winners and runners up from past Great British Bake Off series to discover which contestants were the most successful, by scoring each on six factors:
Number of published books (via Goodreads)
Social media influence (via Instagram)
TV appearances (via IMDB)
TV career length (via IMDB)
Number of searches and volume (via Google Trends, Ahrefs)
Cookbook average ratings (via Goodreads)
Using a weighted ranking system, the study then assigned a score to each baker in the index (out of 100), revealing just who is the most successful Great British Bake Off contestant to date.
Sitting proudly at the top of the list is Nadiya Hussain who takes the number one spot as the most successful Bake-off winner in the Celebrity Chef Credit Report, scoring 91 out of 100. Nadia has written various newspaper columns, fronted the TV show ‘The Chronicles of Nadiya’, as well as appearing in over 115 TV shows. She has released seven cookbooks to date of which one was a best-seller and has become a guest presenter on Loose Women.
Her biggest accolade to date was being selected to bake Queen Elizabeth’s birthday cake when the monarch turned 90 in April 2016.
In second place is cooking wiz and fashion icon, Candice Brown, scoring 76.5 out of 100 in the report. She left her job as a PE teacher to pursue a career in baking and during her time on bake-off she was named star baker three times, more than any other contestant in the series. Since being crowned the winner of series seven (and the last winner from the BBC version of the show) she has landed the role as a columnist for The Times and has released a cookbook featuring comfort food recipes. In 2018 she took part in the reality TV show Dancing on Ice as well as appearing in over 58 TV shows since winning her series of Bake Off.
Great British Bake Off Contestants Prove There’s Cash in Cooking
Commenting on the results of the Celebrity Chef Credit Report, Salman Haqqi, personal finance expert at money.co.uk explains how celebrity chefs are cooking up a storm outside of the kitchen: “Celebrity and wealth used to be the exclusive domain of actors, singers, and sports stars, but in recent years th ere is plenty of cash in cooking and baking because of the increased appetite for food shows.
“As the world’s culinary experts consolidate their TV appearances, recipe books and expand their brands on social media, it’s fair to say that the top cooks are feasting on the money they are making from their fame.
“Whether it’s their hypnotising cooking skills or their harsh but entertaining reviews, celebrity foodies are much more than just skilled in the kitchen”.
The most successful Great British Bake Off Contestants of All Time
Find the full Money.co.uk Celebrity Chef Report here: https://www.money.co.uk/guides/celebrity-chef-credit-report