Inge Hunter, CEO and Founder of Clue Content, is a dynamic force in the digital marketing industry. Her journey from overcoming personal adversity to establishing a pioneering content creation agency encapsulates the spirit of innovation and resilience.
Can you tell us a little about your background and the company?
Growing up in Cambridge, I’ve always had an entrepreneurial streak. Clue Content emerged from my experiences and challenges, aiming to democratise high-quality digital marketing for businesses of all sizes, leveraging cutting-edge AI and ML technologies.
How did the idea come to you for the company?
The idea for Clue Content was born out of a personal epiphany. I realised my passion lay in empowering businesses through effective digital marketing, a sector where many struggle to keep pace with evolving trends.
How did you achieve awareness?
Awareness came through leveraging social media, engaging in community events, and word-of-mouth from satisfied clients. Our innovative approach to content creation quickly set us apart, attracting attention in the digital marketing sphere.
How have you been able to gain funding and grow?
Initial funding was modest, secured through a startup competition. Growth has been organic, driven by our commitment to quality and innovation, attracting clients and gradually expanding our team and services. And now we are funding our tech build through Investment.
What are the key successes?
Our key successes include the rapid expansion of our client base, winning Great British Entrepreneur of the year, expanding to a team of 8 people in 1 year and significant advancements in building out our very own AI and ML services.
What were/are the challenges and how have you overcome these?
Managing rapid growth while maintaining quality was challenging. We’ve overcome this by strategic hiring, investing in technology, and staying true to our core values of innovation and resilience.
What are your plans now/for the future?
Looking ahead, we plan to expand a Clue Hub content house concept nationwide and further develop our SaaS platform, making our services even more accessible and impactful.
What would you like to share with others to encourage them to start their own entrepreneurship journey?
Embrace resilience. The journey will be fraught with challenges, but with perseverance and adaptability, success is within reach.
Can you share your top tips for entrepreneurial success?
Cultivate resilience. Embrace innovation. Invest in relationships. Stay adaptable. Believe in your vision. And don’t be afraid to say ‘yes’!
Who are the 5 people who inspire you the most and why?
Karen Brady – For breaking glass ceilings in the male-dominated world of football, demonstrating leadership and determination.
Beyoncé – Her unparalleled work ethic and ability to continually reinvent herself while staying true to her roots are nothing short of inspiring.
Emmeline Pankhurst – The courage and relentless fight for women’s rights laid the foundation for the freedoms we enjoy today.
Sara Blakely – The founder of Spanx, who turned a simple idea into a billion-dollar brand through perseverance and innovative thinking.
Kris Jenner – For her business acumen and mastery in branding, turning family into a global empire.
What are your favourite inspirational /motivational quotes?
Maya Angelou: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Ruth Bader Ginsburg: “Women belong in all places where decisions are being made. It shouldn’t be that women are the exception.”
What are your Instagram, Facebook and LinkedIn social handles and also website links so our readers can connect with you?
www.instagram.com/inge.hunter
https://www.linkedin.com/in/ingehunter/
www.cluecontent.com
