In a world where travel is often a luxury, Kind Holidays by IDILIQ Hotels & Resorts stands as a beacon of hope for families facing some of life’s most challenging moments. This heartfelt initiative offers free holiday accommodation at IDILIQ’s collection of seven Wyndham and Ramada branded resorts across Europe — from the sun-soaked Costa del Sol and Tenerife to the rolling countryside of Cornwall and Perthshire — as well as two IDILIQ resorts in Orlando, Florida.
Since its inception in 2012, Kind Holidays has gifted over 2,000 breaks to some of society’s most vulnerable people, including children with terminal illnesses, families living with severe disabilities, bereaved parents, carers, and military families. These precious escapes offer not just a change of scenery, but a chance to create treasured memories in the face of unimaginable hardship.
For 2025, the initiative grows stronger with the addition of two remarkable charity partners — Dreams & Wishes, a multi-award-winning organisation granting lifelong wishes to seriously ill children, and Forget Me Not Children’s Hospice, which provides exceptional care for families living with or facing the loss of a child. Each will receive 12 weeks of holiday accommodation, forming part of a total of 145 weeks donated to UK charities this year.
They join Kind Holidays’ existing partners, which include Give Us Time, Noah’s Ark Children’s Hospice, and Carers Trust, among others. Together, they open doors to experiences that might otherwise have been impossible — and sometimes, for families with a terminally ill child, they make possible what could be a final holiday together.
The ethos of Kind Holidays goes beyond giving; it inspires others to follow suit. On KindHolidays.com, IDILIQ provides a step-by-step guide, complete with resources, for other hoteliers who wish to create their own programmes of giving. It’s an invitation to the travel industry to make a tangible difference — and a reminder that such acts can be as uplifting for teams as they are for guests.
As Grant Peires, Director of Communications at IDILIQ, explains:
“From hotel porter to our Founder, nothing like this has filled our team members with such pride and purpose. Being able to give back in such a personal way, has had the most profound effect on our team. The level of gratitude that is shown from these most special of families touches the core of our humanity. To those of us with children, it makes us hug them harder than we might ever have imagined. To our fellow hoteliers, you can dramatically lift the spirits of your team, increase productivity, staff retention and recruitment, while helping some of the most challenged families to experience what might be their last opportunity to enjoy truly happy times, with their terminally ill child. Holidaymakers, please tell your favourite hotels to visit www.KindHolidays.com where we explain how they can go about setting up their own programme. Let them know that you will be an even more loyal customer if they do something similar. Together we can make a lasting difference in the lives of those who need it most.”
At its heart, Kind Holidays is a reminder that generosity and hospitality are deeply intertwined. By giving time, space and care, IDILIQ Hotels & Resorts is not only transforming the lives of families in need, but also setting a powerful example for the wider industry.
For more information, visit www.KindHolidays.com.
