PR the non-pushy way
21 July 2021|Latest Posts, Marketing, PR, Promotion How to get visible without the ‘ick’ – taking a holistic approach with the media to up level your brand on your terms. By Sarah Lloyd, PR Alchemist. People often ask me if there is a secret sauce to getting yourself out there in the press. I wouldn’t […]
The Ingenuity of Using Product Sampling as a Marketing Tool
19 July 2021|Latest Posts, Marketing, PR, Promotion Not only do product sampling marketing campaigns provide immediate value, but they also have a long-lasting impact on sales. Alternative strategies, such as coupon campaigns, tend to only be trackable for two to four months until the coupon expires. With sampling, consumers are given the opportunity to experience […]
How to grow your brand’s Instagram profile
9 July 2021|Latest Posts, Marketing, PR, Promotion Businesses often rely on Instagram and social media to grow their client base and encourage sales. Remember, social media, similarly to your website, is the window into your business, think of it as your shop front. It can be easy to get stuck in a rut on social […]
How to boost your sales funnel with PR
1 July 2021|Business Growth, Latest Posts, Marketing, PR, Promotion Lis Anderson, director, AMBITIOUS PR. In the traditional sense, a marketing approach is usually used to drive sales and a PR strategy is used to build and maintain a positive reputation for a company. The PRCA[1] states that PR is “all about the way organisations communicate with […]
How to allocate your ad spend across social media platforms
8 June 2021|Latest Posts, Marketing, PR, Promotion By Tim Hyde. It has never been more critical for your business to understand how to get the most out of your advertising budget. But advertising on social media platforms can feel like a minefield and getting your strategy wrong can be very damaging to your business. Getting […]
How to attract a wider audience on Instagram
7 June 2021|Latest Posts, Marketing, PR, Promotion When you put a lot of time, effort and energy into making your social media page the best it can be by creating ‘scroll stopping’ content, it can be disheartening when you don’t see results because you aren’t getting the reach you deserve. Below are 3 top tips […]
It’s Time for a Branding re-set – Getting Back to Basics
4 June 2021|Latest Posts, Marketing, PR, Promotion The Christmas ads are now a distant memory but what we learned from them in the 2020 line up was that brands were, more than ever, vying for consumer attention at the end of what was a brutal year for business. What was clear in all of these […]
What makes a winning marketing video?
3 June 2021|Latest Posts, Marketing, PR, Promotion By Harvey Woods, Digital Designer at creative agency PMW. No one can deny that videos make an impact — almost 5 billion videos are watched on YouTube every single day. Whether it’s posted on Snapchat, Facebook, YouTube or Twitter, the content you need to be creating to market […]
Why Account Based Marketing isn’t just for the big guys
27 June 2021|Latest Posts, Marketing, PR, Promotion By Helen Brown, co-founder of Seeblue Marketing. For as long as I can remember, account based marketing – the process of one to one marketing – has always been assumed as a marketing discipline that only the multi-nationals of the world should use. It’s discussed as a B2B marketing […]
How to develop a marketing strategy
22 June 2021|Latest Posts, Launching a business, Marketing, PR, Promotion Marketing is like an iceberg. The bit you see above the water is the marketing tactics, whilst below the water is the marketing strategy and deeper still the insight and diagnosis. Quite often, businesses focus entirely on what you see above the water and almost […]
