How to create a great company culture when staff are home working
17 July 2020|Latest Posts, Psychology By Lloyd Wahed. On my podcast ‘Searching for Mana’ I’ve asked a number of thought-leaders about their view on the secret to creating a positive company culture. This conversation feels particularly relevant now that businesses face having to refine and nurture their culture and community in an online capacity. My […]
How to Keep Your Remote Working Team Happy and Connected
17 July 2020|Latest Posts, Psychology Many entrepreneurs had to move rapidly to get their team and themselves working from home when lockdown started. And, as quickly as we settle into this new way of running our businesses, things are changing again. Some homeworking team members will now be returning to the workplace, at least for […]
How to build resilience & adaptability in our ‘new normal’
30 May 2020|Psychology By Sarah Lewis, C.Psychol., Appreciating Change. As aspects of the lockdown start to loosen it does not mean that our business and personal lives can go back to normal. Instead, as entrepreneurs we need to think of ourselves as moving forward in to a new normal. This means running our businesses with the ongoing presence of […]
4 key things entrepreneurs need to know about leadership
12 May 2020|Psychology When you start a business are likely to be very involved with your product or service, gaining investment and setting up your business structure. But how much thought are you giving to your leadership role and how you will handle becoming a leader? Leading a new business gives you the opportunity to […]
Why Account Based Marketing isn’t just for the big guys
27 June 2021|Latest Posts, Marketing, PR, Promotion By Helen Brown, co-founder of Seeblue Marketing. For as long as I can remember, account based marketing – the process of one to one marketing – has always been assumed as a marketing discipline that only the multi-nationals of the world should use. It’s discussed as a B2B marketing […]
How to develop a marketing strategy
22 June 2021|Latest Posts, Launching a business, Marketing, PR, Promotion Marketing is like an iceberg. The bit you see above the water is the marketing tactics, whilst below the water is the marketing strategy and deeper still the insight and diagnosis. Quite often, businesses focus entirely on what you see above the water and almost […]
How to set a marketing budget
11 June 2021|Latest Posts, Marketing, PR, Promotion If you are looking to carry out a marketing campaign it is important to have a clear budget, which is realistic and affordable. Often budgets assigned to marketing are either a complete guess with no thought behind the amount allocated or are optimistically low, where someone believes or […]
Raising brand awareness through PR
10 June 2021|Latest Posts, Marketing, PR, Promotion If you’re an entrepreneur or business founder looking to boost your brand, one of the first ports of call should be a PR agency. After all, while you may be an expert in what you do, a carefully-crafted PR campaign can work wonders for spreading the word and exposing […]
How To Optimise Your Mobile Website Design
9 June 2021|Latest Posts, Marketing, PR, Promotion Mobile users will account for the bulk of website traffic in 2021. With this in mind, it’s important to make sure your company’s website is mobile-friendly. When developing your mobile site, there are a few things to keep in mind that will enhance the user experience: Navigation. When designing […]
How Start-Ups can Improve Their Core Web Vitals
9 June 2021|Latest Posts, Marketing, PR, Promotion From June 2021, Google will start judging a website based on a new set of performance metrics called Core Web Vitals. This initiative is focused around user experience and will become part of Google’s ranking algorithm. Core Web Vitals are a set of metrics used to measure the […]
