Find your small group of champions and the rest will follow
25 April 2021|Latest Posts, Launching a business, Marketing, PR, Promotion By Sascha Gianella. How to grow your community is a question asked by many entrepreneurs as they begin their business journey. Followers, likes, comments, reposts is common vocabulary today that is bandied about and it is easy to get caught up in the figures. So many […]
How to start planning or reviewing your content strategy
25 April 2021|Latest Posts, Marketing, PR, Promotion Why do you need a content strategy in the first place and why is how you plan that content an important part of that strategy? ‘Strategy is no longer optional’ says the Social Media industry, and never has this been more true and it applies to every aspect […]
How to build customer excitement ahead of launching your business
25 April 2021|Latest Posts, Launching a business, Marketing, PR, Promotion For any entrepreneur or founder just starting out, the most challenging and nerve-racking time can be identifying the best time to launch your business, especially in the current climate. As any business leader knows, obscurity is often the biggest concern facing brands. Ultimately, if your […]
Content creation:why brands need to relearn the art of repetition
21 March 2021|Latest Posts, Marketing, PR, Promotion Have you ever looked at your content and thought ‘Am I repeating myself? Will this captivate or bore my audience?’. If so, do not worry, you are not alone. All writers who are passionate about their content sometimes feel as though they are beating the same drum over […]
Why now’s the time to build a strong personal brand
18 March 2021|Latest Posts, Marketing, PR, Promotion The biggest marketing trend that we’ve seen throughout 2020 is the drive to build a strong personal brand. Customers are becoming savvy to the ethics and ethos of the businesses that they are buying from. They are being more discerning in their choices driven by the desire to […]
How to improve your content strategy to ensure startup success
17 May 2021|Latest Posts, Launching a business, Marketing, PR, Promotion By Timo Virtanen, CEO & Co-founder, React & Share. Trustworthy content has never been more important for startup businesses, as only 1% of Brits believe everything they read online Our recent research collected by the team at React & Share showcases the search habits of consumers online in 2020/21. […]
Writing great web content: Show not tell
4 May 2021|Latest Posts, Marketing, PR, Promotion By Joe Friedlein. In his most commonly repeated quote, Chekhov said, “Don’t tell me the moon is shining. Show me the glint of light on broken glass.” Whilst Chekhov was commenting at the turn of the twentieth century, ‘show not tell’ is a literary technique that can also be applied […]
The Power of Digital Storytelling
28 April 2021|Latest Posts, Marketing, PR, Promotion By Peter Jones. As an entrepreneur, I think we saw the worst and best of humanity last year. Despite the panic buying, political point scoring and ugly protests, we learnt the power of kindness and compassion. Lockdown gave us the chance to reflect, try something different and take a […]
The top marketing trends of the year so far
28 April 2021|Latest Posts, Marketing, PR, Promotion By Charlotte Holmes. Despite the rollout of the coronavirus vaccine providing some much-needed hope for pandemic recovery, 2021 is already proving to be another volatile year for marketers. Business’ abilities to capitalise on emerging marketing opportunities could be make or break, so keeping an eye on the latest trends will […]
Five common PR mistakes to avoid
26 April 2021|Latest Posts, Marketing, PR, Promotion By Lis Anderson, Director, AMBITIOUS PR . The PR industry continues to go from strength to strength with a steady 5% growth in 2020 and the five years previous to that. This demonstrates that organisations recognise the value that communications play in their overall business strategy. Consumer research has shown that 48% see […]
