How entrepreneurs can squeeze the best out of the rest of the year
16 October 2020|Business Growth, Latest Posts, Psychology By Sid Madge, author of the ‘Meee in a minute’ series of books. As entrepreneurs we know that 2021 has been one of the most extraordinary and challenging year to-date. The issues we face aren’t going away in the coming weeks. This means that the only choice we have […]
How to develop business skills with a leadership simulator
12 October 2020|Latest Posts, Psychology By Rosie Tomkins, author of ‘N-stinctive’. Entrepreneurs are brave people but even you wouldn’t jump into a plane if you knew the pilot had learned to fly by reading a book. You are willing to trust pilots because you know they have spent hundreds of hours in a flight simulator. […]
Why mindset is your secret key to success
9 October 2020|Latest Posts, Psychology Mindset and marketing guru, Tara Best, Founder and Director of Tara Punter PR, shares an introduction to mindset and why it’s vital for busy business women. Your mindset is everything. To me, it’s the most important asset that you have. The best ideas in the world will remain just that […]
How our animal intelligence can help entrepreneurs during Covid19
12 May 2020|Crisis Management, Psychology By Rosie Tomkins, author of ‘N-stinctive’. Right now entrepreneurs are having to deal with the major shock that Nature has given us. Covid19 and the lockdown may be making even the most optimistic entrepreneurs feel somewhat anxious and out of control. You may also be feeling caged as you work remotely and […]
PR the non-pushy way
21 July 2021|Latest Posts, Marketing, PR, Promotion How to get visible without the ‘ick’ – taking a holistic approach with the media to up level your brand on your terms. By Sarah Lloyd, PR Alchemist. People often ask me if there is a secret sauce to getting yourself out there in the press. I wouldn’t […]
The Ingenuity of Using Product Sampling as a Marketing Tool
19 July 2021|Latest Posts, Marketing, PR, Promotion Not only do product sampling marketing campaigns provide immediate value, but they also have a long-lasting impact on sales. Alternative strategies, such as coupon campaigns, tend to only be trackable for two to four months until the coupon expires. With sampling, consumers are given the opportunity to experience […]
How to grow your brand’s Instagram profile
9 July 2021|Latest Posts, Marketing, PR, Promotion Businesses often rely on Instagram and social media to grow their client base and encourage sales. Remember, social media, similarly to your website, is the window into your business, think of it as your shop front. It can be easy to get stuck in a rut on social […]
How to boost your sales funnel with PR
1 July 2021|Business Growth, Latest Posts, Marketing, PR, Promotion Lis Anderson, director, AMBITIOUS PR. In the traditional sense, a marketing approach is usually used to drive sales and a PR strategy is used to build and maintain a positive reputation for a company. The PRCA[1] states that PR is “all about the way organisations communicate with […]
How to market your business – when you HATE social media
30 June 2021|Latest Posts, Marketing, PR, Promotion Read any guide on the best way to market your business and you’re bound to find social media high up the list — and sometimes, the only thing on the list. But what if the thought of all this posting, sharing, liking, boosting, engaging, following and whatnot else […]
How to create a great company culture when staff are home working
17 July 2020|Latest Posts, Psychology By Lloyd Wahed. On my podcast ‘Searching for Mana’ I’ve asked a number of thought-leaders about their view on the secret to creating a positive company culture. This conversation feels particularly relevant now that businesses face having to refine and nurture their culture and community in an online capacity. My […]
