Creating a marketing strategy for your business
10 March 2021|Latest Posts, Marketing, PR, Promotion Whether you’re starting a new business or have an existing one, creating a marketing strategy is essential if you want your business to be successful. Business owners who opt to take a haphazard approach to marketing rather than a planned one, end up with far from optimal results […]
Digital PR: How to do it well
9 March 2021|Latest Posts, Marketing, PR, Promotion In the world of business and marketing, much is said about ‘digital PR’ but what actually is it, why is it so important and can you do it yourself? PR Director at Sussex-based creative marketing agency PMW, Gina Hollands, gives us the low-down on what all the fuss is […]
Seven reasons PR and SEO go hand in hand
2 March 2021|Latest Posts, Marketing, PR, Promotion By Frankie Lyons. When it comes to PR and SEO, these two services naturally go hand in hand. When teams understand how SEO can fit into a PR strategy. it can help to elevate a brand’s PR game to a whole new level. SEO, social media and PR activity […]
5 Golden Rules for Social Engagement
18 February 2021|Latest Posts, Marketing, PR, Promotion By Angelica Malin. Looking to boost your social media engagement and build a thriving community around your platform? There’s so much noise in the world of digital and social media at the moment – so I want to make things simple and give you 5 tried and tested tips […]
The importance of company branding and how to market it
29 January 2021|Latest Posts, Launching a business, Marketing, PR, Promotion By Luigi Pannozzo, MD of event specialists Gazeboshop. It’s no secret that branding is important. With so much competition in today’s economy, consumers are spoilt for choice when it comes to deciding where to spend their money. Many factors play a part in their decision making, […]
How to Kick Start PR for Your Start Up
22 January 2021|Latest Posts, Launching a business, Marketing, PR, Promotion, Resources By Joanna Dodd of the Rochester PR Group. As a startup, you’ve got loads of goals, problems and opportunities to think about, but carve out some time for some PR that will help raise your profile and your business grow. Understand what PR is Firstly, […]
How to get a book published and monetise followers
17 February 2021|Latest Posts, Marketing, PR, Promotion By Dan Kieran, co-founder and CEO of Unbound. For entrepreneurs developing your presence on social media and building your following is an important step to your marketing and brand development. However, making entertaining or informative content people want to come back to over and over again is time […]
How to Increase Views on Instagram Stories
12 February 2021|Latest Posts, Marketing, PR, Promotion Getting potential consumers to view your Instagram story is extremely important in terms of generating leads from potential or repeat customers. Whether you are a brand, product or service, your Instagram story is incredibly important both visually & financially. As the landscape of social media & Instagram in […]
Brand You: 4 Ways to Boost Your Personal Brand
10 February 2021|Latest Posts, Launching a business, Marketing, PR, Promotion By Angelica Malin. Looking to boost your personal brand as an entrepreneur in 2021? Personal brand can be a great way to raise the profile of your work, connect with new audiences and deepen your relationship with your customer base – it’s a cost-free way to […]
How to Create an Effective Social Media Strategy for 2021
8 February 2021|Latest Posts, Marketing, PR, Promotion 2020 was the year that rocked global business and has potentially, brought on a new era of commerce, from the way a business is run to the way that consumers shop and pay. It was a year that saw 84% of people shopping online as shops closed and […]
