Female Founder Spotlight: Mara Girone
Female Founder Spotlight: Mara Girone 2 August 2021|Female Founder Spotlight, Latest Posts, Meet the Successful Founder As part of our series featuring inspirational female founders, we recently caught up with the founder of fashion label Mara Girone Simple Sophistication, to learn more about her entrepreneurship journey. I am Mara, originally from Italy. I am a […]
Meet the Successful Founder: Peter Szyszko
19 July 2021|Latest Posts, Meet the Successful Founder Peter Szyszko, is the CEO and founder of White Bullet, an industry-leading anti-piracy platform. The software protects IP rights owners, advertisers and brands in a complex and evolving pirate universe. White Bullet’s risk profiling AI detects, dynamically scores and flags unsafe domains, apps and advertising. Peter has […]
How to Launch a Successful Podcast: Ten Top Tips
21 January 2021|Latest Posts, Marketing, PR, Promotion There is a real increasing thirst for audio content over the past year or so… everyone wants to hang out at the newest, coolest venue in town…Clubhouse the new audio only social media platform, lost of people are launching podcasts – including the royals Meghan and Harry…. Audio […]
How To Get Your PR Toolkit Together
19 January 2021|Latest Posts, Launching a business, Marketing, PR, Promotion, Resources By Siena Clarke, Director and Founder of The Brand Whisperer. Since the start of the first (don’t remind me) UK lockdown, challenges for brands in the retail space have taken a very different shape. Consumers are now asking ‘what are you doing for others?’ just […]
Five reasons you should use a PR agency
13 January 2021|Business Growth, Latest Posts, Launching a business, Marketing, PR, Promotion, Resources By Charlotte Nichols. There are lots of benefits to working with a PR agency, but where your company’s reputation is concerned, it has to be for the right reasons. Whether it’s a one-off helping hand or continued support, public relations companies can help […]
Digital Marketing: Should it be a priority for your start up?
4 January 2021|Latest Posts, Launching a business, Marketing, PR, Promotion By Sarah Green co founder of F&G Funnel Mechanics. We love working with start-ups, the enthusiasm and passion is hard to beat. Often the first thing they share with us about their marketing plans is that they want to focus all their budget on digital marketing. ‘We […]
How to create lead-generating content
10 December 2020|Latest Posts, Marketing, PR, Promotion, Resources By Louise Burke. If you don’t communicate with your target audience with relevant content, they won’t hear you, see you or ever buy from you. When I say content, I mean everything you say or share with them. Content is powerful when created correctly. According to recent research 70 […]
Where is social going? What’s next for influencers?
9 December 2020|Latest Posts, Marketing, PR, Promotion By Dan Gable. Over the past few years, the term influencer has blown up and it’s clear that influencer marketing is here to stay. But what’s next for the influencer in an increasingly oversaturated market? It’s important firstly to clarify what we mean by the term ‘influencer’. The term […]
Making the most of your Joint Marketing Fund
8 October 2020|Latest Posts, Marketing, PR, Promotion Also known as “Channel Partner Marketing Funds” or “Marketing Development Funds”, a Joint Marketing Fund (JMF) is a special market development fund granted by vendors to support their partners’ marketing activities and, ultimately, to increase sales. Every year, companies allocate thousands to help their channel partners promote their […]
Why entrepreneurs should be working on PR today
12 May 2020|Marketing, PR, Promotion By Chantal Cooke, Panpathic Communications. For startups the current pandemic and lockdown has posed huge challenges and it may feel as if all your plans have been turned upside down. It is likely that most startups and growth businesses have been tied up for the last few weeks: making provision […]
