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Juliet Fallowfield

Female Founder Spotlight: Juliet Fallowfield

4 March 2021|Latest Posts, Meet the Successful Founder

IWD International Female Founders Spotlight: Juliet Fallowfield
IWD International Female Founders Spotlight: Juliet Fallowfield

There was one huge positive of 2020: It afforded Juliet Fallowfield to discover newfound freedom. Following redundancy in early April, she left 20 years of PAYE with luxury brands behind to start her own PR company, joining the 3.5% year-on-year increase in registrations at Companies House. Juliet’s aim with Fallow, Field & Mason is to enable entrepreneurs to own their PR function in-house for the long term, ultimately giving founding CEOs the understanding, tools and confidence to pitch to an Editor directly and ensuring the Editor receives relevant and timely stories and news. In a bid to share all the advice being so kindly offered to me by successful entrepreneurs. 

Juliet also has a podcast series: How To Start Up which regularly appears in Apple’s entrepreneurial podcast charts.  

What would you love to share to encourage other women to start their own business?

A lot of successful entrepreneurs have shared in the podcast ‘do what scares you the most’ as ultimately this is where you find what you’re made of. It is exhilarating especially as failure is all part of it, so there is really nothing to fear!  The Allison Rose review states the extraordinary statistic that there are 1.1 million missing female-founded businesses in the U.K. That is £250 billion of value could be added to the economy if women started and scaled businesses to the same extent as men.  So you could think about this as helping everyone if you took the plunge!

Something I have been overwhelmed by is how much everyone, I mean everyone, wants you to succeed. I have been given so much support that I didn’t even know I needed but am so grateful for. Learning that total SME employment is 16.8M, while estimated turnover is £2.3 trillion to the UK’s economy, I realised startups may be small, but together they are mighty to the UK’s economy and I’m delighted to be one of them.

What are your top tips 5 tips for entrepreneurial success?

Find a mentor who is not a friend or member of your family. 

Own your value, be resolute in your worth.

Secure the services of a great accountant (interview at least three, if not more). 

Ask for help, put your hand up at all times.

Wearing the IT hat is a necessary evil, budget time for it. 

Who are the women who inspire you the most?

Julia Perowne (Perowne International for having built the business she has). 

Amanda McKenna (for highlighting imposter syndrome is more prevalent with female founders). 

Jacinda Ardern (for managing it ALL with a smile). 

Emily Gifford-Taylor (for showing me how to build confidence in dressing for my shape, rather than trying to change it). 

Whitney Wolfe Herd (Owner of Bumble, for showing the world a baby on the hip is a strong symbol, not a weakness or a setback). 

What is your favourite saying/inspirational quote?

Hard work beats talent when talent fails to work hard. 

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