Female Founder Spotlight: Maxine Laceby

5 March 2021|Latest Posts, Meet the Successful Founder

Maxine Laceby founded Absolute Collagen in 2017 and within 12 months, turned her kitchen table product into an award-winning supplement. Maxine stumbled upon the benefits of collagen on the skin, hair, nails and general wellbeing, whilst cooking up homemade bone broth in her kitchen. After extensive time and research into the formula, taste and ingredients, Maxine became an expert on the world of ingestible beauty supplements and collagen – and Absolute Collagen was born. 

Prior to launching Absolute Collagen, Maxine had been a full-time mum to two daughters for 25 years. But she didn’t let her lack of business experience stop her and in just two short years, Maxine turned Absolute Collagen into a multi-million-pound business. “Everything I learned from being a woman and a mother, I apply to the boardroom,” says Maxine. Since launching Absolute Collagen, Maxine has become an inspiration for female entrepreneurs and women around the world.

What would you love to share with other women to encourage them to start their own business?

“You don’t know what you’re capable of until you try. There were times I was terrified, often I was the one in the room with no business experience at all. I apply every skill I learned from being a woman and a mother, into the boardroom every single day.” 

What are your top 5 tips for entrepreneurial success?

· Remain true to who you are and what you stand for

· Stand by your morals and principles

· Get to know yourself in business – you may roll differently on a business level, to how you roll on a personal level

· Recognising what you’re not good at is as valuable as recognising what you are good at

· Some decisions take time – and that’s ok

Who are the top 5 women who inspire you the most?

· Artemisia Gentileschi, 1593

· Josephine Butler, 1828

· Tracey Emin, 1963

· Stacey Dooley MBE, 1987

· Malala Yousafzai, 1997

Favourite quote: “Own who you are”

Website: www.absolutecollagen.com 

Absolute Collagen Social Handles: 

Twitter: @abscollagen

Instagram: @absolutecollagen

Facebook: @absolutecollagen

Maxine’s social handle: 

Instagram: @maxinelaceby

Twitter: @maxineownsit