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Charlotte Holroyd

Female Founder Spotlight: Charlotte Holroyd

6 March 2021|Latest Posts, Meet the Successful Founder

IWD Inspirational Female Founders Spotlight: Charlotte Holroyd
IWD Inspirational Female Founders Spotlight: Charlotte Holroyd

I’m Charlotte the founder of Creative Wilderness an ethical Branding Company. I’ve worked with some of the leading purpose-driven and sustainable brands, creating brand experiences that have helped them grow into successful, dream businesses. I’ve always been passionate about sustainable businesses and made the leap to start my own sustainable and ethical branding agency with a focus on ethical living, sustainability and generally working with people whose business excites me and is going to make the world a better place! Before Creative Wilderness I learnt my design and branding craft at big design and advertising agencies. I’ve created packaging designs for Wilkinson Sword, pitched campaign concepts to Vanish and KP nuts, created branded materials for Peroni to name a few!  I love getting out into nature, wild swimming, and exploring in my new VW T4 camper van ‘Autumn’.

What would you love to share to encourage other women to start their own business?

Having my own business has given me that massive flexibility to reimagine a working day. Before starting my business I feared I wasn’t ‘businessey’ or corporate enough but I’ve seen there are many different ways of doing business. By creating your own rules you can attract and collaborate with people who have the same ethos and craft a lifestyle and a business that is true to you. Running a business has been the most challenging and equally the most inspiring thing I have done. I’ve felt the fear, the doubt and wishing I could return to a 9-5 at times…but by feeling that fear and doing it anyway I pushed on and created a business that I am truly proud of and lights me up each day! I remind myself it’s like climbing a mountain and to take it step by step and enjoy the journey without worrying about when or how I will reach the top!

What are your 5 top tips for entrepreneurial success?

Collaboration & Community: help, support, connect and inspire others without the feeling of wanting to ‘sell’. It’s amazing how helping or connecting can lead to opportunities.

Essentialism: This is a big value for me – doing the things that matter, tuning in to your inner voice and making sure everything you produce or work on is in alignment with your core values.
Patience: there are many quick-fix promises in today’s business world, but if you grow organically and patiently then you will have a strong business that won’t fade with current trends.

Do Things Differently: Stay on your own path and don’t copy but innovate. When you do it differently you will stand out from the crowd.

Be Authentic: don’t be afraid to share your business personality and brand ‘wow’! I landed a job from a post on going wild swimming, it can be easy to quash our brand voice and personality but people buy into businesses that are authentic and real.

What is your favourite inspirational quote?

My favourite quote is “do not go where the path may lead, go where there is no path and leave a trail.”

Who are your 5 most inspirational women?

Cheryl Strayed
PJ Harvey
My mum Anne Holroyd

Emmeline Pankhurst
Elizabeth Gilbert

Website & Socials


insta: @creativewilderness

IWD Inspirational Female Founders Spotlight: Charlotte Holroyd
IWD Inspirational Female Founders Spotlight: Charlotte Holroyd