6 March 2021|Latest Posts, Meet the Successful Founder
Joy Adenuga is an award winning, celebrity makeup artist, melanin specialist and ByJoyAdenuga beauty products founder. With a DECADE of experience under her tool, Joy is the beauty heavyweight you should know. From being on the BAFTAS jury to judging at both The ASOS Beauty Awards and The Wedding Industry Awards, Joy is the go-to beauty guru for everything beauty, make-up and skincare. Her work has opened up so many amazing opportunities including hosting master classes with brands like Tom Ford, Bobbi Brown and Smashbox cosmetics. Passionate about the tools of her trade, Joy decided to create her own line of beauty tools with emphasis on high quality and functionality. Starting with her range of lightweight and reusable lashes to her multi-use professional brushes. Her line is truly meant for anyone and everyone.
What would you love to share to encourage other women to start their own business?
Before I launched my brand – ByJoyAdenuga a negative mind-set played a huge part in delaying the entire launch. The fear of failure, the fear of rejection, what will people think? I personally didn’t even realise this as a major obstacle until I took on a business coach who spotted this immediately and worked closely with me to eliminate this negative mind-set.
Your mind-set when doing business is often not talked about but highly important to success. Self-doubt can be a huge obstacle to success.
What are your 5 top tips for entrepreneurial success?
Knowing your purpose “Your why” is the anchor to your entrepreneurial journey.
Know when to release information to people, only share with known people who will propel and help with your idea forward.
Anticipate rejection. Failures are also lessons to improve and do better.
Customer feedbacks are important – Both Negative and positive
Know what your competition is doing right and take inspiration from it
Who are the 5 women who inspire you the most?
Mrs Rita Ogana (My mother)
What is your favourite saying/inspirational quote?
Sarah Blakely – “Stop trying to compete and listen to what your clients want”
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